Digital Marketing Services for Chemicals Suppliers

Connect with thousands of plastics, coatings and cosmetics engineers, formulators, product developers and applicators to raise brand awareness, educate your core market and generate active leads.

Digitalize Your Marketing Strategy

Leverage our wide range of effective digital marketing tools to reach out and be reached by the largest audience of chemicals and cosmetics formulators.

Boost your branding with digital advertising

Branding & Advertising

Give massive or targeted exposition to your brand, products and events.

Educate the market with technical contents

Market Education

Share the benefits and value of your technology to educate future buyers.

Generate new business leads

Lead Generation

Receive business leads from specifiers interested in your products and technologies.

Raise brand awareness and increase your products' visibility with digital advertising.

With more than 4.5 million visits per year, SpecialChem is one of the main online sources to find cosmetics and chemicals ingredients as well as to keep up with the latest industry news.

Benefit from our wide set of inbound and outbound marketing tools to support your communication plan and target a large audience of plastics, coatings and cosmetics professionals.

Educate the market with the right online content

Educate your target thanks to the creation and promotion of technical online contents.

With 70% of our traffic coming from a technical audience, SpecialChem is a prime location to expose and demonstrate the value of your technology.

From the content creation to the online promotion, we offer complementary digital marketing services to suit your needs and help you educate your core market.

Educate the market with the right online content

Feed your sales pipeline with active and scored leads and focus your efforts on converting them.

Everyday, hundreds of formulators, engineers and professionals involved in R&D are using The Universal Selector to find the best plastics, additives, coatings and cosmetics ingredients for their projects. 

Easily engage with those professionals who are actively searching for your products or competitive technologies and optimise your lead management thanks to a unique lead scoring based on our Artificial Intelligence.

Discover Our Digital Marketing Services

Access The Technical Audience You Are Looking For

Since 2000, we have created and nurtured one of the largest online networks of material specifiers, cosmetic and chemical formulators thanks to 5 websites dedicated to the selection of ingredients.

A large audience

4.5 Million Visits/Year

Reach out to one of the largest online and global audience of professionals working in the chemical and material industry. 

A technical community

70% Technical Community

Target formulators, engineers, product developers and specifiers who use SpecialChem to find the best ingredients for their projects.

Wide range of chemical industries

5 Industries

Get access to a unique reach in the specialty chemicals including Adhesives, Coatings, Cosmetics, Plastics and Polymers Additives.

Discover Our Online Community

Ready to Digitalize Your Marketing?

We've got the digital tools and the audience you need to accelerate your business:

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