Innovate and Find New Growth Pathways in Chemicals & Materials Quickly and at Lower Risks

With our proven methodology and unique ability to connect with 500,000+ professionals and both internal and external experts, we identify the most promising market opportunities to help suppliers to innovate and accelerate their technology and business thanks to rapidly focusing their resources and investments only where success awaits.

Discover our new opportunity identification services
Discover our new opportunity identification services

Innovation is a Long, Risky and Expensive Journey

Launching a new product line or entering new markets takes years and leads to a commercial failure in more than two out of three cases.


Product-line extensions into new markets

Success Rate
30 - 40%
Commercialization Time
2 - 7 Years

New-product launches in new markets

Success Rate
15 - 20%
Commercialization Time
8 - 19 Years


Product-line extensions into existing markets

Success Rate
40 -50%
Commercialization Time
2 - 5 Years

New-product launches in existing markets

Success Rate
30 - 40%
Commercialization Time
6 - 15 Years

Familiar Technology

Unfamiliar Technology

Source: McKinsey 2013 "Chemical innovation: an investment for the ages"

Why is Innovation so Long and Uncertain?

Identifying new market opportunities requires specific skills, resources and the right mindset which raw material suppliers are often missing when trying to find new growth pathways.

Lack of technical and marketing resources

Insufficient market connection and knowledge

Unsuitable mindset focused on sales instead of learning

Ineffective organization structure and processes

Accelerate Your Innovation & Increase Your Success Rate

We offer exploration and validation services to identify the most promising market opportunities in as little as four months helping raw material suppliers to save time, cost and resources and invest with more certainty.


Identify and prioritize new attractive markets valuing your technology.

We gain unique and reliable market insight, reduce uncertainties and prioritize the best market opportunities for you through several rapid loops of interactions with SpecialChem's experts and community of 500,000+ chemical and materials engineers.


Validate that your product's value proposition matches the market needs.

Through series of interactions, we test the value propositions of your technologies with our community of engineers, formulators and specifiers. We connect you with companies to test your product and improve your offer until it is accepted by the market.

3x to 5x Time Savings

Experts, community and methodology. We already have all the resources you need.

Higher Chance of Success

We provide you with clear and detailed recommendations on each market opportunity.

Resource & Cost Optimization

Stop wasting your resources, efforts and investment in dead-end opportunities.

Start Exploring & Validating New Business Opportunities

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