How to organize your follow-up to convert your digital leads into real sales

Are you using digital channels or partners to generate leads? The main struggle chemical companies are facing is how to avoid drowning their sales team with hundreds of marketing leads. The sales will stop following-up on the leads whereas managers are losing all the ROI of their marketing actions.

In this first episode of our video series, we will show you how to review your lead management process to better absorb and convert your leads into business.