Effectively educate your core audience to adopt your technology
The Technical Audience
Share your content with the largest network of raw material professionals including 70% of engineers, formulators and specifiers working in the chemical and cosmetic industries.
The Right Content
Benefit from both our content portfolio and digital marketing expertise to optimize your education campaigns, better demonstrate your expertise and maximize your influence.
The Needed Support
Are you lacking resources to create content? Our team can support you by designing, writing and managing content for you such as case studies, webinars, infographics and more.
Our tools to educate your audience
Get an exclusive and branded area accessible on SpecialChem website to demonstrate your expertise in a specific technology and expose the benefits of your products, such as antioxidants, carbon black pigments or anti-ageing ingredients. The technology center is created and managed by SpecialChem teams. We also take care to drive traffic on your technology center through SEO, SEA, social media, targeted mailshots and newsletter promotions for examples.
Share your expertise in a 1-hour online presentation with a targeted technical audience. We manage the event promotion, registration, live event, recording and follow-up actions so that you only need to focus on your presentation. You eventually receive the business leads of the professionals who registered to the live or watched the recording of your webinar.
Leverage our articles to promote the benefits of your technology through a dedicated paragraph. Our articles are promoted via SpecialChem weekly Newsletters and available on SpecialChem websites. You will receive traffic and promotion analytics to measure the educational impact.
Being interviewed is an interesting way to share a corporate message to your core audience. You can opt for an audio or written interview to focus on the topics you want to address. The interviews are promoted via our weekly newsletters and are available on SpecialChem websites. You will also receive traffic and promotion analytics to measure the performance of your interview.