This ranking is built on actual digital behavior from 1.2 million ingredient searches performed by coatings professionals on the platform in 2025. Unlike survey-based industry reports, it reflects where formulators, product developers, and R&D teams are directing their attention at the time of material selection.
For suppliers and ingredient producers, it provides:
Coating additives continue to represent the most actively searched ingredient category on the platform. Rheology modifiers, crosslinkers, and dispersants collectively account for a significant share of formulator search activity, reflecting the enduring complexity of waterborne system optimization and VOC compliance requirements.
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Pigment and filler searches reflect both sustained demand in decorative and protective coatings and evolving interest in functional pigments, particularly anti-corrosive grades, as formulators address durability and sustainability targets simultaneously.
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Monomer searches reveal the upstream formulation decisions shaping resin and binder performance. Polyol-based and isocyanate monomers dominate, consistent with ongoing activity in PU-based systems across industrial protective, wood, and automotive applications.
Resin searches remain anchored by acrylics, polyurethanes, and epoxies - the three categories that collectively define the majority of waterborne, solventborne, and UV-curable formulation work on the platform. Alkyd systems retain strong relevance, particularly in decorative and industrial maintenance segments.