Blog: learn how to digitalize your business in chemicals

What types of additives, pigments and monomers attracted most polymers formulators in H1 2020?

880,000 formulators used SpecialChem to find the best coating ingredients in H1 2020. What additives, pigments, monomers and resins did they look for?

Discover the top suppliers of specialty chemicals and materials for coatings, adhesives, cosmetics and polymers

Branding is often sees as the ugly duckling of marketing yet its impact on lead generation is real. Take a look at our analysis based on 68 digital programs

Chemical innovations are often encased in a chrysalis full of uncertainty. Whether they make it or wither away upon hatching, doesn’t have to be a mystery

Let's demystify one of the most essential concept of the marketing funnel, the Sales Qualified Lead, applied to the needs of the chemical industry

Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.

Before testing a product, chemical buyers need to choose it. But where do they find that information? Online. Learn where to engage them before they decide

Customers are the lifeblood of a company, yet, they might not be the best ally for your next chemical innovation

Webinar creation is intense and failure is not an option. Learn how to maximize your registrations and engage your audience to make your event a success

Do you need inspiration to write your digital promotions? Follow those simple formulas to draw attention and generate more clicks on your ads

Learn how to maximize the open and click rates of your marketing emails with practices tailored to target chemical engineers