SOLUTIONS FOR RAW MATERIAL DISTRIBUTORS
Capture local material demand without effort - no missed opportunities
Your products are already being searched for and shortlisted by material specifiers on the SpecialChem platform.
Activate Who Can Supply to instantly fill your pipeline with qualified leads in your exact territory.
Don’t let demand slip away - be there when it matters
62%
of the buying process happens before speaking with a supplier
500 K+
registered members on SpecialChem
6 M+
Projects detected on SpecialChem each year
But it does not fill your pipeline
When your product is shortlisted but inaccessible:
-
Specifiers move to the next available option.
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You lose deals to competitors who are easier to reach.
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50% of specifier inquiries ask for local supplier info – a missed opportunity if you’re not listed.
Being on the shortlist isn’t enough – visibility and access in your territory are what convert leads into revenue.
See how Who Can Supply captures local demand instantly
Learn how distributors can instantly activate local supply, connect with material specifiers, and turn online interest into qualified leads without extra effort.
1
No setup required
Products are already in the Master Catalogs.
2
Exact local coverage, capturing only your territory
We take care of the mapping and of any update if your territory changes.
3
Real-time lead generation
Real-time lead generation from specifiers actively searching for materials.
Ready? Book a 30-min call and estimate your pipeline potential
Hear it from our Clients
SpecialChem has helped advance our digital strategy improving online presence, creating expanded awareness, reaching out new markets, educating prospects in our applications and technologies AND ultimately generating leads from webinars and digital tactics.
Fernando Sanchez
Global Marketing Director, Care Chemicals
SpecialChem offers the best structured program with easily measured results compared to others I have used in the past. They provide industry expertise when creating content such as white papers, case studies, and presentations.
Elementis was able to gain popularity and recognition in a new market and new geographies with SpecialChem, helping to close new business in the past 2 years.
Elementis was able to gain popularity and recognition in a new market and new geographies with SpecialChem, helping to close new business in the past 2 years.
Chris Sieto
Head of Global Business Development
SpecialChem has remarkably enhanced our brand awareness, efficiently showcasing our technology. The platform's swift community reach translates to substantial time and cost savings.
The lack of a direct product platform and the growing importance of education in our industry make SpecialChem a crucial ally in bridging knowledge gaps for both seasoned professionals and successors.
The lack of a direct product platform and the growing importance of education in our industry make SpecialChem a crucial ally in bridging knowledge gaps for both seasoned professionals and successors.
Matthias Lubik
Global Product Management Reducing Agents
SpecialChem don’t just create the content but makes it visually interactive to engage the digital buyers effectively. It is a very efficient partner to expand our product awareness, educate, generate leads.
We get organized data and insights on market response towards our product offerings. SpecialChem have shortened our sales efforts’ tenure by 2-3 years as compared to the physical work that we do today with many resources.
We get organized data and insights on market response towards our product offerings. SpecialChem have shortened our sales efforts’ tenure by 2-3 years as compared to the physical work that we do today with many resources.
Kyogo Komiyama
Digital Marketing Manager
The partnership with SpecialChem has opened access to key stakeholders in the industry, and helped us to position Birla Carbon as a trusted solution partner. SpecialChem team is very professional, with deep knowledge. They have generated and qualified leads, and shared guidelines with our team to transform these leads into customers. SpecialChem’s reach is unmatched in the paints & coatings industry.
Alessandro Vulcano
Global Sector Head, Liquid Systems