How we helped identify the best applications for an innovative copolymer

Case Study - Insight Solutions
Adhesives & Polymer Applications

The Challenge

Identify new applications and learn how to position the materials to succeed

A large American polymer supplier listed on the NYSE - New York Stock Exchange - has developed a new range of copolymers with unusual flexibility and temperature resistance for this type of chemistry. As they had no clue about who could value this material and why, they contacted SpecialChem to answer key questions:

How to identify and rank the best applications in adhesives and elastic films?

Map the technical data needed to provide, based on the application's requirements

Which grades best match the market needs?

Which value proposition ensures commercial success?

How to fins partners willing to test the material in real conditions?

Create a priority list of companies to target?

SpecialChem Insight Solutions

6 months to explore new market opportunities

To collect direct market feedback in a short timeframe, we created and shared unbranded material concepts to our broad community via our digital channels. We encouraged professionals to share their feedback and interviewed the most interesting profiles to get a deeper technical and marketing understanding. By combining additional insight sources including bibliography, promotion performances and online behavior analysis, we provided all the knowledge required to enter the adhesive and elastic film markets.

The Benefits

Faster time-to-market: 2 years minimum
Very strong chance of commercial success
Faster and higher ROI
Intensive cost and resources savings to acquire that level of knowledge
Reliable partners with strong projects
Direct access to the broadest audience in the chemical industry: 4 Million users and 500,000 profiled members in 2019
Complete market understanding of the adhesive and elastic film markets
100% unbranded exposure and unbiased feedback

The Results

3 Top applications identified with clear positioning

After 6 months, we collected all the market insights needed and found partners to maximize the chance of success in the identified applications:

3 promising applications identified: Pressure sensitive adhesives, hot melt adhesives and polymer modifiers for electronics and packaging
1 application with no market interest: Elastic films
10 partners willing to test the material with the producer
List of key benefits to focus on by applications
Clear value propositions to better market the materials

Testimonial

“We’ve been particularly impressed by the quality of the partners and projects.Most of them were beyond our radar and outside our reach.”The producer was thrilled to learn that its innovative copolymer had good potential in the applications we identified. They also appreciated the market insights and the list of data to generate before moving on to the next stage. Despite they are a big company and well-connected with their markets, they have been surprised with the quality of the partners and their projects. We provided new opportunities at new companies, which they have never heard or thought about before, as well as opportunities at existing customers which their sales team couldn’t identified because of reach limitations.

Do you want to find new applications for your next chemical or material innovation?

We identify the best market opportunities for you and provide a comprehensive insight report, clear positionings and reliable partners to maximize your chances of a commercial success.