The Challenge

Identify new applications and learn how to position the materials to succeed

A large American polymer supplier listed on the NYSE - New York Stock Exchange - has developed a new range of copolymers with unusual flexibility and temperature resistance for this type of chemistry. As they had no clue about who could value this material and why, they contacted SpecialChem to:

  • Identify the best applications in adhesives, elastic films and polymer modifications
  • Get the list of technical data to generate based on the applications requirements
  • Identify the best grades matching the market needs
  • Get value proposition ideas to ensure a commercial success
  • Find partners willing to test the material in real conditions
  • Get a list of companies to target in priority

SpecialChem Insight Solutions

6 months to explore new market opportunities

To collect direct market feedback in a short timeframe, we created and shared unbranded material concepts to our broad community via our digital channels. We encouraged professionals to share their feedback and interviewed the most interesting profiles to get a deeper technical and marketing understanding. By combining additional insight sources including bibliography, promotion performances and online behavior analysis, we provided all the knowledge required to enter the adhesive and elastic film markets.

 

The Benefits

  • Faster time-to-market: 2 years minimum
  • Very strong chance of commercial success
  • Faster and higher ROI
  • Intensive cost and resources savings to acquire that level of knowledge
  • Reliable partners with strong projects
  • Direct access to the broadest audience in the chemical industry: 4 Million users and 500,000 profiled members in 2019
  • Complete market understanding of the
    adhesive and elastic film markets
  • 100% unbranded exposure and unbiased
    feedback

The Results

3 Top applications identified with clear positionings

After 6 months, we collected all the market insights needed and find partners to maximize the chance of success in the identified applications:

  • 3 promising applications identified: Pressure sensitive adhesives, hot melt adhesives and polymer modifiers for electronics and packaging
  • 1 application with no market interest: Elastic films
  • 10 partners willing to test the material with the producer
  • List of key benefits to focus on by applications
  • Clear value propositions to better market the materials

Testimonial

“We’ve been particularly impressed by the quality of the partners and projects.
Most of them were beyond our radar and outside our reach.”

The producer was thrilled to learn that its innovative copolymer had good potential in the applications we identified. They also appreciated the market insights and the list of data to generate before moving on to the next stage.

Despite they are a big company and well-connected with their markets, they have been surprised with the quality of the partners and their projects. We provided new opportunities at new companies, which they have never heard or thought about before, as well as opportunities at existing customers which their sales team couldn’t identified because of reach limitations.

 

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