Explore new markets
How did they accelerate the launch of their dispersant in unfamiliar coating markets?
Why did they struggle to sell their coating binders in North America?
Can these impact-modifiers and processing-aids work outside Japan?
What applications could value this copolymer breakthrough with unusual performances?
Validate new products
Are the performances of this new optical adhesive aligned with the needs in automotive?
Is there a business potential to sell this cosmetic premix instead of the ingredient?
