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"SpecialChem has significantly enhanced our brand reputation, making us widely recognized within our ecosystem, among competitors, customers, and potential clients.
Crucially, it simplifies Return on Investment tracking, allowing seamless analysis of data and value derived from our investment.”
Serkan Bayramin, Sales Director at Silma - Polymer Additives
“SpecialChem don’t just create the content but makes it visually interactive to engage the digital buyers effectively.
It is a very efficient partner to expand our product awareness, educate, generate leads. We get organized data and insights on market response towards our product offerings. This data helps us adapt our next marketing strategy.
SpecialChem have shorten our sales efforts’ tenure by 2-3 years as compared to physical working that we do today with many resources.
Kyogo Komiyama, Digital Marketing Manager at Resonac Europe
“SpecialChem offers the best structured program with easily measured results compared to others I have used in the past.
They provide industry expertise when creating content such as white papers, case studies and presentations.
The lead scoring is a great way to identify hot leads.
The webinars are well promoted and well attended, and generate high quality leads.
Elementis was able to gain popularity and recognition in a new market and new geographies with SpecialChem, helping to close new business in the past 2 years.”
Chris Sieto, Head of Global Business Development at Elementis
"SpecialChem has helped advance our digital strategy improving online presence, creating expanded awareness, reaching out new markets, educating prospects in our applications and technologies AND ultimately generating leads from webinars and digital tactics.”
Fernando Sanchez, Global Marketing Director, Care Chemicals Eastman Chemical
"Thanks to SpecialChem support and knowledge sharing, we are improving our performances. I really feel that you are not like previous companies we have been using with similar services.
SpecialChem is very different : With the others, it feels like we are using a tool. With SpecialChem, I really feel that we are a team with the same purpose.
You are part of the family, you are part of the company, you are truly involved. When I hear saying “you have no marketing team”, I always say “no, you are wrong, because I have SpecialChem”
Julio Lopez Sanchez, Marketing Leader at Tolsa
“Our first project with SpecialChem enabled us to expand our product sampling effort for a test marketing campaign where we were unsure of commercial viability.
The campaign resulted in us making an informed decision within one year. This saved us considerable time and money."
Miles Hutchings,Ph.D., CEO at Amindon
”SpecialChem has remarkably enhanced our brand awareness, efficiently showcasing our technology.
The platform's swift community reach translates to substantial time and cost savings. Amid challenging market cycles, including the impact of the pandemic, SpecialChem's support proved instrumental in rebuilding projects.
The lack of a direct product platform and the growing importance of education in our industry make SpecialChem a crucial ally in bridging knowledge gaps for both seasoned professionals and successors."
“SpecialChem is great support in the global marketing of our technology. We would have missed several leads if we didn't work with SpecialChem.
The team is doing great work for us.”
Matthias Lubik, Global Product Management Reducing Agents at Brüggemann
"Thanks to SpecialChem we could introduce our technology to new customers. We could discuss deep market and technical aspects regarding our application under development.
We received a lot of valuable feedback and connected with partners that we would have not been able to access alone, which will allowed us to proceed to further development."
Jun Mitadera, Senior Manager at MGC
"SpecialChem gives us great support in our global marketing. We sampled some of the main customers.
There are many leads we wouldn't have reached without SpecialChem. The team is doing great work for us."
Nobutaka Nasu, Sales Director at Mitsui Chemicals
“We have chosen SpecialChem as our marketing partner and extension of our digital channel for the past six years.
This partnership has opened access to key stakeholders in the industry, and helped us to position Birla Carbon as a trusted solution partner.
SpecialChem team is very professional, with deep knowledge in both digital marketing and our industry.
They have generated and qualified leads, and shared guidelines with our team to transform these leads into customers.
SpecialChem’s reach is unmatched in the paints & coatings industry.”
Alessandro Vulcano, Global Sector Head, Liquid Systems at Birla Carbon
“SpecialChem is a great platform for us to raise brand awareness and generate qualified leads for our carbon blacks for plastic applications.
Our team at SpecialChem is always willing to go the extra mile for us, with flexibility to adapt our program to align to the market needs.
We have already been working with them for more than six years!”
Kerstin Schrinner, Global Sector Head, Plastics at Birla Carbon
“SpecialChem has provided us invaluable exposure to help increase BYK’s brand awareness within the thermoplastics industry.
SpecialChem has greatly increased the number of inquiries and leads received since the start of our marketing campaigns with them.”
Louis Martin, Global Automotive Thermoplastic Manager at BYK
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“SpecialChem's Insight Solutions helped us to quickly gain valuable feedback from formulators and understand how to best position our products into a new market.
Since our product launch, SpecialChem is our primary digital marketing and lead generation platform for our personal care segment, and the results are exceptional.
We have been able to target specific market segments thanks to their easy-to-use and customizable marketing campaigns.
Their lead scoring makes the follow-up easy, and it helps to turn leads into customers!”
Jeremy Zimmerman, Sales Director at Primient
“SpecialChem provides the best value for our investment in digital marketing, and it was the best decision to join them almost 4 years ago.
We started with the promotion of our nanotechnology on the Coating Platform, and quickly expanded the program as the number of leads generated was far beyond our expectations. And 4 years later, Vinavil brand recognition is on another level!
SpecialChem team provides excellent support, lots of suggestions and guidance for all content creation, and they provide great information on our marketing qualified leads, sample requests etc.
We were so pleased with our program results on the coatings platform that we expanded our partnership onto their adhesives platform too."
Hemant Shah, Business Director at Vinavil
“Money and energy are difficult to measure, but we saved 2 years to enter our target markets by working with SpecialChem.
We were able to put a new product on the market much faster, we got lots of new business, and we gained a great new customer right at the start.
Thank you SpecialChem for your great support!”
Kyogo Komiyama, Digital Marketing Manager at Showa Denko Materials (Europe) GmbH
"SpecialChem has been a great partner to grow Cardolite’s adhesives and sealants specialty chemicals business.
Over the years, we have successfully reached hundreds of potential customers globally, and generated a lot of qualified leads.
We have also accelerated our new product introductions into the adhesives market thanks to SpecialChem marketing campaigns.
We look forward to continuing our partnership with SpecialChem as we develop new technologies.”
Fernanda Tavares, Marketing Vice President at Cardolite
“With SpecialChem, we are now able to generate new business opportunities around the world.
They helped us to connect with the potential customers in regions we couldn't cover with our own salespeople.”
Hiroyuki Shiokawa, Marketing Division at Fudow Company
“It is vital for us to be visible in the overcrowded cosmetic raw material industry, and SpecialChem provides multiple ways to advertise our products and expertise.
The cooperation between SpecialChem and CLR has always been structured, well organized and pleasant.
SpecialChem feedback is always meaningful and to the point, and it helps us to analyze the campaign results quickly and easily.”
Harald van der Hoeven, Director Product Design & Development at CLR
“Thanks to SpecialChem we can find new customers who want to work with us, have technical meetings and test our products.
In this global context, it is quicker than ever for us.”
Satoshi Ohashi, Paint & Coating Chemicals Marketing at SAN NOPCO
“SpecialChem has been very valuable to identify new markets and customers, even when it was complicated to travel.
We have deepened our knowledge of our target audience, and on the content that are useful to consider our products.”
Nicolò Ferrarese, Marketing Manager at ddchem