The Challenge

Validate the attractiveness of a new type of adhesives in automotive displays

The R&D team of a global chemical company has developed an optically clear adhesive to answer the growing needs in automotive displays to gain more design freedom. Developed to meet the toughest design challenges, this technology is based on a new chemical structure which is why the producer wanted to confirm the market attractiveness and ensure a successful launch. They had specific questions to answer to drive their decisions:

  • Is the automotive market interested and ready for a new solution?
  • What are the barriers to adopt this new adhesive?
  • What are the main technical needs and requirements of automotive OEMs?
  • Is this new adhesive matching those requirements?
  • How does the adhesive perform in the targeted application?

SpecialChem Insight Solutions

6 months to measure the automotive attractiveness and find partners

To collect direct market feedback in a short timeframe, we created and shared unbranded material concepts to our broad community of automotive OEMs and Tier 1 via our digital channels. We encouraged professionals to share their feedback and interviewed the most interesting profiles to get a deeper technical and marketing understanding. By combining additional insight sources including bibliography, promotion performances and online behavior analysis, we provided all the knowledge required to drive their business decisions.

 

The Benefits

  • Faster time-to-market: 2 years minimum
  • Very strong chance of commercial success
  • Faster and higher ROI
  • Intensive cost and resources savings to acquire that level of knowledge
  • Reliable partners with strong projects
  • Direct access to the broadest audience in the chemical industry: 4 Million users and 500,000 profiled members in 2019
  • Complete market understanding of the
    automotive display market
  • 100% unbranded exposure and unbiased
    feedback

The Results

The interest of the automotive market is confirmed with clear next steps

After 6 months, we provided the adhesive supplier with:

  • Detailed forecast of the future market trends in a very niche application area
  • List of the drivers and barriers for adoption
  • Clear value propositions to highlight the product benefits
  • 4 Partners willing to test the adhesive, including the first Tier 1 player in the automotive industry, ready to start immediate evaluation
  • Recommended next steps: List of the data to generate to demonstrate the adhesives’ benefits. Product improvements on specific optical properties to overcome certain barriers. Follow-up of the tests with the 4 partners

Testimonial

“We highly appreciate being connected to world-renowned companies, which
we wouldn’t have been able to approach on our own!”

The supplier enjoyed having a deep market understanding in such a short amount of time. These learnings will strongly help them to efficiently position their product in the automotive displays market. They also highly valued the excellent quality of the partners and the projects which they would have never been able to reach by themselves.

 

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Do you want to test the market interest in your new chemicals or materials?
We help you to understand how to position your product based on its performance, the market needs and the competition. We also connect you with partners to uncover any performance gaps or unmet requirements to maximize your chances of success.
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