Organize and promote your webinar on SpecialChem to educate and engage chemical buyers
What are SpecialChem webinars?
Whether you want to organize a live webinar on our platform or present a webinar recording to an audience of chemical buyers, we can help.
Since 2000, we have managed hundreds of webinars for suppliers of specialty chemicals and materials.
Your Customer Success Manager takes care of everything, from the creation of the webinar registration page to the promotional materials and the moderation of your live event.
All you need to focus on is your presentation, and our CSM is also here to give you tips, best practices and feedback on how to make it even better.

Our webinar options
Ultimate Webinar Pack
Event Management
- Registration page creation
- Live session hosting and moderation
- Q&A session included
- Interactive poll optional
- 12-month recording hosting
Promotion
- Live promotion: 2 Marketing emails + 2 Newsletter promotions
- Recording promotion: 1 Marketing email + 2 Newsletter promotions
Lead Generation
- All registrants
- All attendees
- All recording viewers for 12 months
- Lead scoring based on leads' profile, interactions and interests
Customer Success Manager
- Write emails, newsletter promotions and event pages for you
- Individual best practices training
- Feedback on your presentation
Benchmarks
- ~90 live attendee leads
- ~95 leads from recording
Live Webinar Pack
Event Management
- Registration page creation
- Live session hosting and moderation
- Q&A session included
- Interactive poll optional
- 12-month recording hosting
Lead Generation
- All registrants
- All attendees
- All recording viewers for 12 months
- Lead scoring based on leads' profile, interactions and interests
Customer Success Manager
- Write event pages for you
- Individual best practices training
- Feedback on your presentation
Benchmarks
- No estimations. Your performance depends on your promotional plan.
Are SpecialChem webinars a good fit for me?

Engage chemical buyers when they self-educate on new products
Formulators, engineers and specifiers use SpecialChem to find technical data and educational resources to select their next specialty chemical or material. 40% of our visits are related to active projects. This is the right channel to promote your products in an educational way and influence your future customers before they choose alternative solutions.

Reach a large audience of technical decision makers
of our members hold technical R&D and production roles across the globe. This is one of the most qualified audience that you can find in the selection of specialty chemicals and materials.

Get all the support you need to make your webinar a success
Your dedicated Customer Success Manager helps you all along the way. From writing promotions, to training you on best practices and sharing improvement feedback, you are in good hands to ensure that your topic attracts the right profiles, and that your presentation convince them.
Frequently Asked Questions
What type of chemicals or materials can I promote in your webinars?
We cover the 5 following industries:
Who is your audience?
We have 5 different platforms and each attracts different audiences.
We cover the plastic, coating, adhesive and cosmetic industries. Our website are 100% focused on the selection of specialty chemicals, ingredients and materials. of our visitors and members hold technical R&D and production positions.
You can download our Media Kits for more demographics about each of our audiences.
What markets or applications can I target?
You can reach all the end-applications in the plastic, coating, adhesive and cosmetic spaces.
You can download our Media Kits to view the most represented applications on each of our platform.
If you have a specific target in mind, you can contact us to get an estimation of our target size.
What regions or countries can I target or invite?
Our audience is global and representative of the chemical industry. North America, Latin America, Europe, Middle-East and Asia/Pacific are well represented. You can download our Media Kits to review more demographics about our audiences.
However, if China is your primary focus, we have a limited reach due to the language barrier. We won't be a good fit in that case.
What is your seat limit?
500 people maximum can register and attend your live webinar.