Strategic & Digital Marketing Services for Chemicals and Raw Materials Suppliers

With SpecialChem's marketing tools, you can quickly find new market opportunities, massively promote your products and easily generate business leads in the cosmetic, plastic and coating industries.

The SpecialChem Marketing Services

SpecialChem offers a full range of marketing solutions to help marketers and business developers to accelerate their growth in the cosmetic, chemical and material industries.

Digital Marketing

Run effective digital campaigns to support your brand awareness, market education and lead generation objectives.

Strategic Marketing

Explore and validate the most promising market opportunities to rapidly focus your investments and resources only where success awaits.

Digital Marketing Services

For marketing teams who want to target their core audience and raise brand awareness, educate a market or generate leads.

Connect to the world's largest online community of chemicals formulators and materials specifiers.

You've got a story to tell? We have the audience you need.

With more than 3 million visitors per year and a profiled network of 500,000+ registered engineers, formulators, product developers, applicators and brand owners across the globe, we offer a unique reach to support raw materials suppliers in their marketing and communication plans.

Whether you need to raise brand awareness, educate your core markets or generate leads, we have developed a wide range of tools to build effective digital marketing campaigns and leverage our community specialized in Polymer additives; Plastics & elastomers; Paints, coatings & inks; Adhesives & sealants; Cosmetics & personal care.

Your audience is here.

Strategic Marketing Services

For businesses who want to innovate and find new growth pathways quickly at lower risks.

Focus your innovation where success awaits.

Innovation is a long and expensive journey with an uncertain ending. We help raw material suppliers to increase their success rate, optimize their resources and save time and cost.

Connect with our community of chemical specifiers and benefit from our experts, 15-year knowledge base and in-house market analysts to identify and prioritize the most attractive markets or products opportunities you should focus on.

Whether you are penetrating new markets with existing product-lines or lauching new products in existing markets, we first explore the market to map and recommend the best opportunities. Then, we help craft compelling offers for the prioritized markets and validate that this value proposition matches the market needs.

New opportunity exploration and validation has never been so easy.

The Largest Online Audience of Chemical & Material Specifiers

Since 2000, we connect formulators, specifiers and suppliers of chemicals and materials to help them innovate and accelerate both their technology and business. We offer a unique opportunity to chemicals suppliers to get quick and easy access to relevant market knowledge and feedback as well as efficiently promote their brand to people who really matter.


Page View Annually


Visits Per Year


Profiled Members


Technical Audience

Reach out to the Coatings & Inks industry

Coatings & Inks

Reach out to the Adhesives & Sealants industry

Adhesives & Sealants

Reach out to the Plastics, Elastomers & Polymers Additives industry

Plastics, Elastomers
& Polymers Additives

Reach out to the Cosmetics Ingredients industry


200+ Chemical Suppliers Have Accelerated Their Business With SpecialChem

Fin Organics

"The SpecialChem team has helped us in getting the best out of our promotional campaigns. They take genuine interest in ensuring that every campaign achieves measurable success. They are extremely responsive and have a good understanding of the industry."

Bimal Shah, Projects & Operation Director

Akzo Nobel

"We collaborated with SpecialChem to present webinars to an interested global audience. We used SpecialChem's websites and e-Newsletters to share relevant contents with the readers of these digital platforms. We have been positively impressed with the planning, execution and the results of this partnership."

Matthew Defosse, Marketing & Communication Manager Europe


"Our visibility program was very effective and the result exceeded our expectations. We constantly felt very well advised and serviced by SpecialChem's staff. Definitely, a very recommendable and affordable way of boosting your business."

Pablo Dalmau, Special Additives Business Unit Director

Start growing faster with SpecialChem

See how to accelerate and digitalize both your strategic and operational marketing.

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