SpecialChem: The largest traffic of active chemical buyers

The largest traffic dedicated to material selection

SpecialChem offers the largest databases of specialty chemicals and materials and attracts thousands of engineers, formulators and specifiers across the globe every day.

Visits in

Profiled members

Listed products

Listed suppliers

The preferred channel for technical buyers with a strong intent

Our visitors aren't just curious people looking at product data for fun. No. Most of them are engineers, formulators and specifiers who have a real buyer intent for an active or upcoming project.

Technical buyers

Most of our members are engineers, formulators and specifiers who hold the technical decision power to select, adopt and buy a new specialty chemical or material.

Visits related to projects

Based on an online 2021 study where 35,000 visitors participated, 2 out of every 5 visitors to our platforms claimed their visit was related to an active product development project.

Inbound traffic

9 out of 10 visits start with a question or search, and they land on SpecialChem to get their answer. And those visitors are more likely to be actively searching for new materials for a specific project.

Digital material selection is the new standard: +50% traffic vs 2019

Your technical buyers are now digital. They prefer to self-educate before contacting you. They use online channels such as our material selection platform to explore, screen and short-list new solutions and suppliers. And Covid-19 was just a catalyst for this growing trend in the chemical industry. The figures speak for themselves.

Traffic evolution on SpecialChem platforms

A global reach and influence

Our visitors are global, and equally shared between the Americas, EMEA and Asia/Pacific regions.

Geo split of SpecialChem traffic

Engage with your technical decision makers

Our visitors are your future customers. They pro-actively use SpecialChem platforms for their material selection, and their job positions is the best indicator of their technical decision power.

70% of our members hold R&D and Production positions

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Extend your influence downstream your value chain

Don't limit yourself to your direct customers. With SpecialChem, you can reach, educate and engage all the decision makers across your target markets.

86% of our members are in your customers' value chain

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A wide range of markets and applications

Our visitors are searching materials for various applications, have a look at some of the most popular:

Top applications in plastics and additives

Top applications in cosmetics and personal care

Top applications in adhesives and sealants

Download additional traffic and users data

Get more details about our traffic, our users' profiles and the markets and applications they are working in.

SpecialChem mockup - digital marketing solutions

Do you want to engage technical buyers on SpecialChem?

See how to attract, influence and engage your future customers thanks to our digital marketing solutions.

SpecialChem: the largest traffic of active chemical buyers