What are SpecialChem marketing emails?

To access all the technical data of the specialty chemicals and materials listed in our databases, visitors need to register as members. This membership is 100% free.

Already professionals have registered as profiled members and most of them have opted-in to receive our email updates about the latest innovations and products.

As a supplier, our marketing emails are great opportunities for you to promote a new product launch, an event or share educational content with your target market, right in their mailboxes.

SpecialChem mockup - email

Our marketing email options

Lead Generation Emails

Promote a downloadable content or video hosted on SpecialChem, receive all the leads who clicked and re-engage them with a second document or video.

Start at 1.2€ /Recipient

  • Email promotion: picture, text and call-to-action
  • Email retargeting: picture, text and call-to-action
  • Download pages: to download your PDFs or watch your videos
  • Emails and pages writing by your Customer Success Manager
  • Report with delivers, opens, clicks, open and click rates
  • Lead list from your video views or document downloads
  • Lead scoring based on each lead's navigation and interest
  • ~22% Open rate / ~11% Click rate on first email
  • ~58% Open rate / ~51% Click rate on retargeting email

Are SpecialChem marketing emails a good fit for me?


Engage chemical buyers with an interest in products like yours

Our marketing emails are ideal to reach formulators, engineers and specifiers based on their profile and interests on SpecialChem websites. We analyze their online navigation to score their level of interest in your product categories, markets, applications and more. 


Reach an audience of technical decision makers

of our members hold technical R&D and production positions across the globe. This is one of the most qualified audiences that you can find when it comes to the selection of specialty chemicals and materials.


Target the regions or countries you want

Our audience is global, and almost equally shared between the Americas, EMEA and Asia/Pacific. One of the big advantages of marketing emails is that you can target specific regions or even countries to only focus on potential customers who fit your business priorities.


Be considered at the early stages of the buying decision

Are you launching a new product, attending a trade show, organizing a webinar or ready to feed your marketing and sales pipes with prospective leads? Marketing emails are excellent to promote solutions or events to initiate new projects or advance existing.

How does it work?

Frequently Asked Questions

Are you ready to start your email campaign on SpecialChem?