You are on the right track , but you should collect non-customers' feedback to increase your chance of success!

You seem to be on the right track to market your technology, but you still miss a critical ingredient for success: representative market feedback from non-customers.

You have built most of your market strategy based on the voice of your existing customers, but your customers may give impartial or misleading information, and they are not representative of the entire market.

Before you heavily invest in your product launch, take a step back to better understand your market, and get unbiased and representative insights:

• Broaden your reach beyond your pool of existing customers to collect honest and unbiased feedback. It is critical that you get a representative vision of the market pains, needs and challenges.
  
  
• Collect a high number of feedback and data point to acquire a high level of certainty and confidence in your market knowledge and product fit. You need to be certain that your product fits the market needs, and deliver the expected technical performance.
  
  
• Use digital sources to identify all the opportunities out there. More and more technical buyers go online to self-educate on new products — on material selection platforms like SpecialChem. This is a great opportunity to reach out to non-customers, new markets and new geographies.

If you want to apply these best practices quickly and save resources to collect insights from non-customers, SpecialChem can do it for you in 3 to 6 months.

We have helped hundreds of suppliers like you who wanted to accelerate and secure the commercialization of their product.

Check out these resources to learn more :