Well, your company is not digitally mature
What does a typical analog company look like?
Analog companies typically rely on trade shows to support their promotion efforts.
Their website is usually corporate style designed with limited or no opportunity for interactions.
They have poor or no presence on social media, and they do not use SEA, SEO, newsletters and marketing emails to engage new clients.
Most of their business comes from existing clients, and new sales mostly come from sales hunting, often at existing clients too.
The CRM is not implemented yet, or not fully utilized by the sales and marketing teams, with only a strong focus on sales reports.
Please note that this description is a composite of typical analog companies based on SpecialChem experience. You may fully or partially recognize your company from this list.
How can you upgrade to the next level?
We recommend the following next steps:
- Design or optimize your website to encourage lead generation: document downloads, chat box, easy contact form...
- Implement a CRM and train your sales and marketing teams to master it. Track both your sales AND marketing actions. Make sure that your sales and marketing teams are really tracking all their information (page views, document downloads, email exchanges, call reports etc.).
- Setup a monthly or bi-monthly newsletter to promote valuable content (webinars, case studies, how-to guides...), upcoming events or new announcements about your company and products.
- Segment your contacts and send marketing emails to promote valuable content, events, or announcements.
- Create a company page on social media, and on LinkedIn to start. You will gain credibility when prospective clients are looking for your company on the Internet.