Buyers of specialty chemicals take control.
Even if engineers and formulators don't transact, they decide. And to find the right chemical or material, they extensively use digital channels to explore solutions and screen suppliers to shape their final decision.
In this new paradigm, digital marketing is not an option but a survival weapon.
Watch our webinar recording to learn:
- How digital impacts the buying process of specialty chemicals
- How to adapt your sales and marketing strategy to the new digital framework
- Get actionable best practices for a successful buyer engagement