Impressive! Your company has reached the highest level of digital maturity.

What does a typical digital-first company look like?

Digital-first companies have a clear and strong omni-channel strategy. They have a clear understanding of the best channels in every market, and how to use them. They master multi-channel retargeting.

They have a solid inbound strategy with company-wide content creation which covers all the stages of their buyer's journey (exploration, screening...), combined with an excellent practice of SEO and SEA to drive qualified traffic onto their content. They also outsource some content creation to increase their capacity.

The corporate website offers a great user experience, with personalization and chat, as examples. All online events are tracked.

Their lead management is excellent and delivers high conversion rates. They have a dedicated organization to qualify their leads, and they use lead scoring to pre-filter and screen their leads.

The sales team is fully engaged to follow-up on new marketing opportunities, and there are no silos between the sales and the marketing teams. On the contrary, they work hand in hand to design campaigns tailored to their buyer personas.

They store all their data in a CRM which is their sales and marketing brain. They track the ROI and influence of every sales and marketing action. They can forecast actions with great accuracy.

Please note that this description is a composite of typical digital-first companies based on SpecialChem experience. You may fully or partially recognize your company from this list.