Digital Marketing Solutions for specialty chemicals & materials suppliers

Yes, definitely. And we see the 3 following reasons:

1 - The position in the Buying Cycle

of our visits are related to active projects. Chemical engineers, formulators and specifiers primarily use our platforms, and especially our product databases, to get technical data and find educational resources to select their next specialty chemicals and materials and short-list products and suppliers.

2 - A technical audience

Most of our traffic comes from the technical buyers of specialty chemicals and materials.  of our 500,000 profiled members hold technical R&D and Production positions.

3 - A massive inbound traffic

In , we attracted visits, and 70% of our traffic comes from search engines like Google. This means that 3 out of 4 visits start with a search and land on SpecialChem to get the answer. This is what we call inbound traffic. And it turns out that those inbound visitors are more likely to have an active project.

Get in depth details about our traffic and our users profiles here. 

We cover the 5 following industries and all their related markets and applications:

• Adhesives & Sealants ingredients
• Coatings & Inks ingredients
• Cosmetics ingredients
• Polymers additives
• Plastics & Elastomers

Our audience is global and equally shared across the globe:

• 34% Americas
• 34% EMEA
• 32% Asia / Pacific

If you want to be global, SpecialChem is the right choice for you. However, if you want to target specific countries, we might not be a good fit. Contact us and we will tell you if we have the reach for you.

Our reach is limited in China due to the language barrier. But if you want to grow outside, SpecialChem is for you.

70% of our 500,000 profiled members hold R&D and Production positions.

You can download our media kits to have more information about our market reach.

In , visitors use all SpecialChem platforms and watched over page views. This is higher than . Here is our traffic by platform in :

• Adhesives & Sealants ingredients
  page views / visitors
  
  
• Coatings & Inks ingredients
  page views / visitors
  
  
• Cosmetics ingredients
  page views / visitors
  
  
• Polymers additives
  page views / visitors
  
  
• Plastics & Elastomers
  page views / visitors

You can get more traffic data here.

Most of our traffic comes from search engines, in average. This means that 3 out of 4 visits start from a question or search, and they land on SpecialChem to get their answer.

In marketing, this is what we call inbound traffic. And those inbound visitors are more likely to be actively searching for a chemical ingredient or material for a specific project. This is why inbound marketing is critical to engage your future customers.

The second traffic sources are our own weekly newsletters which drive of our traffic on average. We have 15 different newsletter issues per month, with an average of subscribers to each issue.

When we want to buy or find something, most of us start by an online search. And when you click on a result that seems interesting, you land on a page. You are what we call an inbound visitor. You made a proactive search that leads you to this page.

Most of the time, inbound visitors don't search for curiosity, but because they have a need, an idea or a project. And they need the answer to move on, or in marketing words, to progress in their buying journey. 

On the opposite side, when you receive a promotion email for a 30% coupon, this is an unsolicited communication. This is what we call outbound marketing. And this type of action is not really good to cross the path of people actively searching for something.

75% of SpecialChem traffic come from search engines. 3 out of 4 visits start with a proactive search on Google or Bing. It represents 6.75 Million visitors in 2020. Each of this visit is a unique opportunity to capture or influence the buying journey of potential future customers.

This is why inbound channels are key in your digital marketing strategy.

Most of our clients approach us with those types of objectives:

Top of the funnel

• Increase my brand awareness
• Assert my leadership position
• Build a strong brand recognition
• Increase my products and company popularity

Middle of the funnel

• Launch a new product
• Educate a target market
• Influence decision makers

Bottom of the funnel

• Attract new customers
• Feed the sales pipeline
• Generate leads in target segments

Yes, of course. We are used to work with suppliers that don't know where to start with digital, and in some cases, who even have absolute zero knowledge about digital marketing. The only thing they know is that they want to start their digital engine. 

From the understanding of your needs, to the creation and the implementation of your digital program, we are here to help you do it. But don't worry, we will never keep you in the dark. All along the way, we will explain you why this or that matter in your case.

Yes, and you have complementary supports all along your program.

First, you have a dedicated Customer Success Manager (CSM). You have almost nothing to do to make your program a reality. Your CSM's job is to advise you on each campaign, implement it, write your promotional materials (emails, newsletters, social posts...), report and analyze the performance and give you corrective actions, tips or best practices.

Second, we don't want that a lack of content kills your success. Content matters more than ever. This is why we can create content for you and increase your creation capacity. Case studies, webinars presentations, articles...