iStock-1205922592_Accelerate specialty chemical sales growth in under 1 year_950x350

Specialty chemicals sales in less than 1 year with SpecialChem's proven methodologies

Published October 24, 2023 | Written by SpecialChem

To thrive in the specialty chemicals market, you must not only offer great products but also have effective marketing and sales processes in place. SpecialChem has been at the forefront of helping companies develop their sales in under one year. In this article, we will delve into our proven methodologies that can empower your business to capture the digital buyer within a short timeframe. 


When it comes to leads management, our expertise combined with an optimized blend of digital and human approaches, yields remarkable outcomes. This approach not only boosts  leads-to-sales conversion rates but also reduces conversion times to levels below the average generally observed in the industry.

This journey begins with our top-notch AI-based lead scoring model and extends to our exclusive leads-to-business service, which spearheads a new era in how your marketing and sales teams collaborate to promptly detect, connect and address your future customers.


Boost Sales Conversions Through Prompt Communication

Measuring is pivotal for success as you can't improve what you don't measure. Moving forward, we shine a spotlight on a universal yet often overlooked leads-to-sales conversion booster in the digital landscape: ongoing communication and follow-ups. Discover why staying on top of your leads can make all the difference.

Picture this: You have invested time, money, and effort into your digital marketing campaigns, and leads are starting to pour in. Now, what do you do next? It is all about the art of responsiveness and communication. The faster you respond to your leads, the better your chances of turning them into customers and maximizing your conversions and Return On Investment (ROI).

Connectivity and communication play a significant role in the success of your digital marketing efforts. When leads show interest in your products, they want to know that their inquiries are being acknowledged. By providing timely responses, you not only demonstrate your commitment to customer satisfaction but also increase the likelihood of converting those leads into paying customers.

Think about it this way: When you promptly follow-up with a lead, you are building a positive impression. You are showing them that you value their time and interest, that you are there to address their needs. This creates a sense of trust and reliability, making them more inclined to choose your business over your competitors'.

Furthermore, active follow-ups allow you to stay top-of-mind with your leads. They might be considering multiple options, so being engaged with them keeps your brand fresh in their minds. By nurturing the relationship through ongoing communications, you increase the chances of converting leads into loyal customers.


Follow-up on your leads as quickly as possible!

  • Contact a buyer who made a specific request within 24 hours
  • Contact all relevant leads within 7 days
  • Follow up strategies include phone and email attempts
  • Give support to the buyers, as they may still be educating themselves



Interesting Fact: Buyers tend to gain education and select materials out of 3-5 suppliers, based on their study and response from them. The first response plays a vital role as most of the buyers prefer the suppliers following-up first. Being an active respondent to the lead increases your chances of turning an opportunity into a sale.


Gain speed in connecting and following up with your leads to boost your ROI

Proactive follow-up plays a vital role in enhancing digital marketing ROI. We have observed with our analytics reports that proactive customers obtain better responses with their digital marketing campaigns.


One common question: when is the right time to follow-up?

We all know that sales teams are busy with client visits and many other daily tasks which prevent them from having a quick follow-up with digital leads. But the delays in following-up lead the prospects to explore more options; and someone else might take it up!

To avoid giving a chance to the other companies, your pro-activity would increase the chances of turning our mutual efforts into real sales.

So, our short answer: as soon as possible. Literally.


Real success story: How our Sales Qualified Leads (SQLs) convert to specialty chemical purchases in less than 1 Year

In a recent analysis of the sales generated by the producers using SpecialChem, we showed that  our digital SQLs can lead to specialty chemical purchases in less than a year’s time.

Our Leads to Business (L2B) team has connected with suppliers using our Digital Marketing Solutions to analyze the conversion of the SQLs we generated for them, into actual sales. And the results were fascinating.

We found that among the sales we could track down 70% closed in less than 1 year and the remaining 30% closed in less than 18 months, which is on average notably shorter than what's observed in the industry.

Why? Because they come from digital buyers in project mode. People who are actively looking for a solution and come on SpecialChem for that purpose. And also because the suppliers that made these new sales were all following the leads-to-business best practices we shared with them.


Leads-to-business best practices: 

  • Timely response to leads
  • Aim to reply within 24 hours
  • Tailor your follow-up messages for each lead
  • Add value to their individuality and increase chances of engagement
Persistence without being pushy
  • Be persistent but not annoying
  • Send gentle / polite reminders
  • Respect boundaries
Value-added content
  • Share relevant and valuable content with your leads during follow-ups
  • Build credibility and establish yourself as an expert
Use multiple communication channels
  • Emails
  • Phone calls / text messages
  • In-person meetings
Be proactive
  • Anticipate questions / objections
  • Provide additional information to help customers make informed decisions
  • Build trust
Build Relationships
  • Build relationships with your leads, not just sales
  • Show genuine interest in their needs and goals
  • Engage in meaningful conversations and offer on-going support
Analyze and iterate
  • Evaluate effectiveness of follow-ups
  • Monitor key metrics such as response rates, conversion rates, and customer feedback
  • Experiment different tactics to find the ones that work best for your organization

If you need a boost to convert your digital leads better and faster into actual sales, the SpecialChem team is more than happy to discuss with you. We are only one click away. Get in touch.



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