Traditional Buyer vs Digital Buyer

Published January 2, 2024

The chemical buyer's journey has been transformed by digital technologies. Gone are the days when sales teams could rely only on in-person meetings and phone calls to sell.

Today, chemical buyers conduct extensive research online, read reviews, and compare products before making a purchase.

Here are the key differences to consider when working on your business strategy to adapt your marketing tactics to stay relevant in the digital age: 

 traditional vs digital buyers
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