The chemical buyer's journey has been transformed by digital technologies. Gone are the days when sales teams could rely only on in-person meetings and phone calls to sell.
Today, chemical buyers conduct extensive research online, read reviews, and compare products before making a purchase.
Here are the key differences to consider when working on your business strategy to adapt your marketing tactics to stay relevant in the digital age:
![traditional vs digital buyers](https://business.specialchem.com/hs-fs/hubfs/Blog/Blog%20-%20Illustrations/traditional%20vs%20digital%20buyers.jpg?width=750&height=1875&name=traditional%20vs%20digital%20buyers.jpg)