Our Client, an established brand in the plastics industry, prepared to expand operations with a new plant, scheduled to reach full capacity by 2025. Although the company had a strong track record, they needed to develop a robust strategy to generate a steady stream of new business opportunities to support this significant investment.
To tackle these challenges, the company sought to leverage SpecialChem platform to position their brand on the digital journey of technical buyers and expand their reach to highly targeted audiences.
After analyzing the brand's positioning and market readiness, we defined a digital strategy to create a tailored digital journey for the digital buyers to engage with the brand.
We quickly identified the biggest obstacle: available content.
To engage future customers effectively, it’s essential to meet their demand for information. Our Content Managers worked with the Client to create a series of case studies, each representative of a specific material application or use case.
This strategy delivered a personalized experience, ensuring customers receive relevant insights rather than generic data, ultimately strengthening their connection with our Client's brand.
Our dedicated Client Success Manager oversaw the execution and performance of the promotion strategy, trained and advised the company's teams on best practices, messages optimization and KPIs to track.
Within one year, our platform provided high exposure of the brand, achieving nearly 400k views, resulting in brand visibility growing x5 times compared to before the collaboration (based on an analysis of the number of product page views) and the company rose to our top 100 Suppliers after experiencing a leap by more than 2x in our supplier ranking.
The products' high visibility created significant demand, with 32% of leads coming directly from the SpecialChem Material Selector, indicating strong interest from buyers searching for this type of technology.
As a result of our collaboration, 607 highly qualified leads were generated within the 1st year. Our AI scoring for generated leads helped prioritize our Client's follow up process.
To support this effort, our Project Identification team screened and connected with the most promising qualified leads, those likely to have an active project, and detected 44 business opportunities that were highlighted to our Client.
In the first year, they were able to close 1 business opportunity and enter into commercial negotiation with 4 more potential customers, which is particularly rapid given the long approval time required by this technology.
With SpecialChem, you can effectively leverage both demand creation and demand capture by positioning your products directly in front of engaged technical buyers. Our team will help you craft a tailored strategy to boost your brand’s visibility and generate high-quality leads that convert into valuable business opportunities.
