Marketing solutions to capture digital buyers
Most technical buyers start their search for new materials and ingredients online. Are you ready to capture them?
Influence their product understanding even before their search starts (demand creation). Detect them when they have a project and convert their purchase intents into actual business (demand capture).

Chemical buyers are searching for materials online now
60%
500 K+
175 K+
6 M+
Proud to support amazing teams





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Make sure your company and products are known and considered

Massively expose buyers to your brand
Reach thousands of decision-makers in your target markets. Raise your brand awareness. Make sure they will consider you for their next project. Initiate new projects. Digitally boost your new product launches.
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Focus
Company awareness, Company branding, or Rebranding
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Typical Solutions
- High Traffic Banners
- Newsletter Promotions
- Premium Selector Listing
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KPIs
Impressions, CTR, Brand popularity lift, Product or Content Pageviews

Educate buyers with engaging content
Make sure your value proposition and your differentiation are well understood by the market. Share insightful stories on applications, performances, and benefits. Rely on our experts to produce great content and events.
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Focus
Company & Product awareness, Technology leadership, Product launch
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Typical Solutions
- Content Creation & Promotion (Case Studies, Articles, Interviews)
- Live or On-demand Webinars
- Technical Centers
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KPIs
Webinar registration details, Lead generation form submissions
Detect intent and quickly convert sales-ready buyers

Detect and engage customers needing your product now
Capture the right person, in the right company, at the right moment. We place your products and content on their digital path on SpecialChem. We transform them into leads through requests for samples and document downloads.
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Focus
Customer Detection
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Typical Solutions
- Lead Generation Selector Listing
- Exclusive Category Sponsorship
- AI-based lead scoring
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KPIs
Lead Reports: Total Leads, Leads "in target" and "in project"

Maximise conversion to
business
Use our AI-based lead scoring to identify leads with the highest buying intent and in your target. Outsource lead management to our teams that will reach out to the detected MQLs and deliver to your teams SQLs ready for a sales call. Save precious sales resources while maximizing your business outcome.
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Focus
Sales Conversion
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Typical Solutions
- Lead Nurturing
- Lead Qualification Services
- Project follow-up Services
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KPIs
Lead Reports, Project Qualification Reports
Why Digital Marketing Solutions?
World's largest catalog of materials with 350K listed materials
Engage chemical professional at each stage of their buying journey
Huge traffic of tech buyers with purchase intent, 9 million visits/ year
AI-scored MQLs, not just "leads"
100% Tailor-made programs
Dedicated Client Success Manager
How do the Digital Marketing Solutions work?
Free Diagnostic
We map your situation to capture the essence of your needs and understand your objectives, digital maturity, and available resources. What holds you back or could prevent you from reaching growth targets?
Program Design
Program Execution
We quickly start to implement the plan. Your dedicated Client Success Manager makes sure your program starts well and will be a success. As digital experts, they recommend best practices related to your messages, content, and internal processes.
Delivery
- Looking to capture digital buyer? Book a free diagnostic to see how much business you can generate with SpecialChem
Hear it from our Clients

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Elementis was able to gain popularity and recognition in a new market and new geographies with SpecialChem, helping to close new business in the past 2 years.

The lack of a direct product platform and the growing importance of education in our industry make SpecialChem a crucial ally in bridging knowledge gaps for both seasoned professionals and successors.

We get organized data and insights on market response towards our product offerings. SpecialChem have shortened our sales efforts’ tenure by 2-3 years as compared to the physical work that we do today with many resources.

Explore our learning center
Frequently Asked Questions
What will I receive as part of a Digital Marketing Program?
Depending on your objectives and decided strategy, you will receive different deliverables from information about page views, clicks, performance KPIs, to actual leads or even qualification reports.
You will be appointed a dedicated Client Success Manager who will oversee your Program performance and consult with you to make necessary adjustments to reach your objectives.
You will receive access to our Analytics Platform, allowing you to monitor the progress and performance of each campaign.
What makes SpecialChem different?
Unlike many platforms, we focus on creating lasting effects, not only short-term wins.
Our strategy is designed to engage along the entire buying journey of your customers from awareness & education to conversion.
How do you identify buying intent
What can a digital marketing program do for startups?
We give startups instant visibility in front of technical buyers. No need for a big sales team. Our programs help put your innovations in the spotlight, build credibility with engaging content, and attract your future customers from global markets.
Your dedicated Client Success Managers guide your team to maximize the outcomes of your programs and help your teams grow their digital maturity to capture digital buyers more effectively.
How do you help mature product lines?
We revitalize mature lines by showcasing real application value and expanding the reach to new market segments and new potential custoners.
Our digital tools highlight overlooked differentiators and reach buyers who are still searching for solutions, not just those who respond to price.