DIGITAL MARKETING SOLUTIONS

Marketing solutions to capture digital buyers

Most technical buyers start their search for new materials and ingredients online. Are you ready to capture them?

Influence their product understanding even before their search starts (demand creation). Detect them when they have a project and convert their purchase intents into actual business (demand capture). 

Marketing solutions to capture digital buyers
WHY DIGITAL MARKETING

Chemical buyers are searching for materials online now

60%

of the buying process happens online

500 K+

registered members on SpecialChem

175 K+

chemical companies are using SpecialChem

6 M+

Projects detected on SpecialChem each year

Proud to support amazing teams

CREATE DEMAND FOR YOUR PRODUCTS

Make sure your company and products are known and considered

Massively expose buyers to your brand
PRODUCT VISIBILITY

Massively expose buyers to your brand

Reach thousands of decision-makers in your target markets. Raise your brand awareness. Make sure they will consider you for their next project. Initiate new projects. Digitally boost your new product launches.

  • Focus
    Company awareness, Company branding, or Rebranding​
  • Typical Solutions
    • High Traffic Banners
    • Newsletter Promotions
    • Premium Selector Listing
  • KPIs
    Impressions, CTR, Brand popularity lift, Product or Content Pageviews 
Educate buyers with engaging content
MARKET EDUCATION

Educate buyers with engaging content

Make sure your value proposition and your differentiation are well understood by the market. Share insightful stories on applications, performances, and benefits. Rely on our experts to produce great content and events.

  • Focus
    Company & Product awareness, Technology leadership, Product launch
  • Typical Solutions
    • Content Creation & Promotion (Case Studies, Articles, Interviews)
    • Live or On-demand Webinars
    • Technical Centers
  • KPIs
    Webinar registration details, Lead generation form submissions
CAPTURE DEMAND

Detect intent and quickly convert sales-ready buyers

Detect and engage customers needing your product now
PROJECT IDENTIFICATION

Detect and engage customers needing your product now

Capture the right person, in the right company, at the right moment. We place your products and content on their digital path on SpecialChem. We transform them into leads through requests for samples and document downloads. 

  • Focus

    Customer Detection

  • Typical Solutions
    • Lead Generation Selector Listing
    • Exclusive Category Sponsorship
    • AI-based lead scoring
  • KPIs
    Lead Reports: Total Leads, Leads "in target" and "in project"
Maximise conversion to business
CONVERSION SUPPORT

Maximise conversion to
business

Use our AI-based lead scoring to identify leads with the highest buying intent and in your target. Outsource lead management to our teams that will reach out to the detected MQLs and deliver to your teams SQLs ready for a sales call. Save precious sales resources while maximizing your business outcome.

  • Focus
    Sales Conversion
  • Typical Solutions
    • Lead Nurturing
    • Lead Qualification Services
    • Project follow-up Services
  • KPIs
    Lead Reports, Project Qualification Reports

Why Digital Marketing Solutions?

World's largest catalog of materials with 350K listed materials

Engage chemical professional at each stage of their buying journey

Huge traffic of tech buyers with purchase intent, 9 million visits/ year

AI-scored MQLs, not just "leads"

100% Tailor-made programs

Dedicated Client Success Manager

How do the Digital Marketing Solutions work?

1

Free Diagnostic

We map your situation to capture the essence of your needs and understand your objectives, digital maturity, and available resources. What holds you back or could prevent you from reaching growth targets?

2

Program Design

We craft a customized digital marketing strategy. We recommend the most-adapted solutions, when and how to execute them, as well as the results you'll get. We fine-tune the strategy together. This program recommendation is also free of charge.
3

Program Execution

We quickly start to implement the plan. Your dedicated Client Success Manager makes sure your program starts well and will be a success. As digital experts, they recommend best practices related to your messages, content, and internal processes.

4

Delivery

The program KPIs are closely monitored with your teams to deliver according to plan. We suggest improvements to maximize your business outcomes.
  • Looking to capture digital buyer? Book a free diagnostic to see how much business you can generate with SpecialChem

Hear it from our Clients

Demand Creation vs Demand Capture , no longer Marketing vs Sales

Jun, 2025

Position your brand where buyers start: Why you shouldn't neglect TOFU

May, 2025

How we filled the new business pipeline for a top chemical supplier in 12 months

Dec, 2024

How we helped a chemical supplier solve their conversion problem

Oct, 2024

Why do SpecialChem lead management services convert much more than suppliers'?

Jun, 2024

Traditional Buyer vs Digital Buyer

Jan, 2024

Specialty chemicals sales in less than 1 year with SpecialChem's proven methodologies

Oct, 2023

Chemical suppliers: Test your company's digital maturity

Jun, 2022
FAQ

Frequently Asked Questions

Ready? Start with a free consulting session