DIGITAL MARKETING SOLUTIONS

Marketing solutions to capture digital buyers

Most technical buyers start their search for new materials and ingredients online. Are you ready to capture them?

Influence their product understanding even before their search starts (demand creation). Detect them when they have a project and convert their purchase intents into actual business (demand capture).

Ask about Digital Marketing Solutions

Marketing solutions to capture digital buyers

WHY DIGITAL MARKETING

Chemical buyers are searching for materials online now

60%

of the buying process happens online

500 K+

registered members on SpecialChem

175 K+

chemical companies are using SpecialChem

6 M+

Projects detected on SpecialChem each year

Proud to support amazing teams

CREATE DEMAND FOR YOUR PRODUCTS

Make sure your company and products are known and considered

PRODUCT VISIBILITY

Massively expose buyers to your brand

Reach thousands of decision-makers in your target markets. Raise your brand awareness. Make sure they will consider you for their next project. Initiate new projects. Digitally boost your new product launches.

Focus
Company awareness, Company branding, or Rebranding
Typical Solutions
- High Traffic Banners
- Newsletter Promotions
- Premium Selector Listing
KPIs
Impressions, CTR, Brand popularity lift, Product or Content Pageviews

MARKET EDUCATION

Educate buyers with engaging content

Make sure your value proposition and your differentiation are well understood by the market. Share insightful stories on applications, performances, and benefits. Rely on our experts to produce great content and events.

Focus
Company & Product awareness, Technology leadership, Product launch
Typical Solutions
- Content Creation & Promotion (Case Studies, Articles, Interviews)
- Live or On-demand Webinars
- Technical Centers
KPIs
Webinar registration details, Lead generation form submissions

CAPTURE DEMAND

Detect intent and quickly convert sales-ready buyers

PROJECT IDENTIFICATION

Detect and engage customers needing your product now

Capture the right person, in the right company, at the right moment. We place your products and content on their digital path on SpecialChem. We transform them into leads through requests for samples and document downloads.

Focus
Customer Detection
Typical Solutions
- Lead Generation Selector Listing
- Exclusive Category Sponsorship
- AI-based lead scoring
KPIs
Lead Reports: Total Leads, Leads "in target" and "in project"

CONVERSION SUPPORT

Maximise conversion to
business

Use our AI-based lead scoring to identify leads with the highest buying intent and in your target. Outsource lead management to our teams that will reach out to the detected MQLs and deliver to your teams SQLs ready for a sales call. Save precious sales resources while maximizing your business outcome.

Focus
Sales Conversion
Typical Solutions
- Lead Nurturing
- Lead Qualification Services
- Project follow-up Services
KPIs

Lead Reports, Project Qualification Reports

Why Digital Marketing Solutions?

World's largest catalog of materials with 350K listed materials

Engage chemical professional at each stage of their buying journey

Huge traffic of tech buyers with purchase intent, 9 million visits/ year

AI-scored MQLs, not just "leads"

100% Tailor-made programs

Dedicated Client Success Manager

How do the Digital Marketing Solutions work?

Free Diagnostic

We map your situation to capture the essence of your needs and understand your objectives, digital maturity, and available resources. What holds you back or could prevent you from reaching growth targets?

Program Design

We craft a customized digital marketing strategy. We recommend the most-adapted solutions, when and how to execute them, as well as the results you'll get. We fine-tune the strategy together. This program recommendation is also free of charge.

Program Execution

We quickly start to implement the plan. Your dedicated Client Success Manager makes sure your program starts well and will be a success. As digital experts, they recommend best practices related to your messages, content, and internal processes.

Delivery

The program KPIs are closely monitored with your teams to deliver according to plan. We suggest improvements to maximize your business outcomes.

Looking to capture digital buyer? Book a free diagnostic to see how much business you can generate with SpecialChem

Book a call

Hear it from our Clients

SpecialChem has helped advance our digital strategy improving online presence, creating expanded awareness, reaching out new markets, educating prospects in our applications and technologies AND ultimately generating leads from webinars and digital tactics.

Fernando Sanchez Global Marketing Director, Care Chemicals

SpecialChem offers the best structured program with easily measured results compared to others I have used in the past. They provide industry expertise when creating content such as white papers, case studies, and presentations.
Elementis was able to gain popularity and recognition in a new market and new geographies with SpecialChem, helping to close new business in the past 2 years.

Chris Sieto Head of Global Business Development

SpecialChem has remarkably enhanced our brand awareness, efficiently showcasing our technology. The platform's swift community reach translates to substantial time and cost savings.
The lack of a direct product platform and the growing importance of education in our industry make SpecialChem a crucial ally in bridging knowledge gaps for both seasoned professionals and successors.

Matthias Lubik Global Product Management Reducing Agents

SpecialChem don’t just create the content but makes it visually interactive to engage the digital buyers effectively. It is a very efficient partner to expand our product awareness, educate, generate leads.
We get organized data and insights on market response towards our product offerings. SpecialChem have shortened our sales efforts’ tenure by 2-3 years as compared to the physical work that we do today with many resources.

Kyogo Komiyama Digital Marketing Manager

The partnership with SpecialChem has opened access to key stakeholders in the industry, and helped us to position Birla Carbon as a trusted solution partner. SpecialChem team is very professional, with deep knowledge. They have generated and qualified leads, and shared guidelines with our team to transform these leads into customers. SpecialChem’s reach is unmatched in the paints & coatings industry.

Alessandro Vulcano Global Sector Head, Liquid Systems

All

Blogpost

Demand Creation

Demand Capture

Case Study

Infographic

Digitalization

Quiz

Demand Creation vs Demand Capture , no longer Marketing vs Sales

Jun, 2025

Position your brand where buyers start: Why you shouldn't neglect TOFU

May, 2025

How we filled the new business pipeline for a top chemical supplier in 12 months

Dec, 2024

How we helped a chemical supplier solve their conversion problem

Oct, 2024

Why do SpecialChem lead management services convert much more than suppliers'?

Jun, 2024

Traditional Buyer vs Digital Buyer

Jan, 2024

Specialty chemicals sales in less than 1 year with SpecialChem's proven methodologies

Oct, 2023

Chemical suppliers: Test your company's digital maturity

Jun, 2022

FAQ

Frequently Asked Questions

What will I receive as part of a Digital Marketing Program?

Depending on your objectives and decided strategy, you will receive different deliverables from information about page views, clicks, performance KPIs, to actual leads or even qualification reports.

You will be appointed a dedicated Client Success Manager who will oversee your Program performance and consult with you to make necessary adjustments to reach your objectives.

You will receive access to our Analytics Platform, allowing you to monitor the progress and performance of each campaign.

What makes SpecialChem different?

How do you identify buying intent

What can a digital marketing program do for startups?

We give startups instant visibility in front of technical buyers. No need for a big sales team. Our programs help put your innovations in the spotlight, build credibility with engaging content, and attract your future customers from global markets.

Your dedicated Client Success Managers guide your team to maximize the outcomes of your programs and help your teams grow their digital maturity to capture digital buyers more effectively.