The chemical industry has been late to start its digitalization, but we definitely see it catching up.
Massive investments are now made in CRMs and marketing automation tools. New digital-savvy teams are hired and new eCommerce platforms are launched.
However, the field of digital possibilities is just immense.
How to make sure you concentrate on the right things? How to have a coherent big picture to make sure today’s actions will make sense tomorrow? How to create changes within your teams and ensure everyone is on board with your digital strategy?
Access the recording to learn:
- Why do chemical companies digitalize?
- What are the leaders doing to successfully digitalize their business?
- What are the typical hurdles you may face?
- How can SpecialChem support your digitalization concretely?