Learning Center: digitalize your business in chemicals

    Demand Creation vs Demand Capture , no longer Marketing vs Sales

    Demand Creation vs Demand Capture , no longer Marketing vs Sales

    Learn how a demand-focused strategy can transform your chemical marketing and sales approach for better engagement and conversion.

    Jun 2025 · 2 min read

    Position your brand where buyers start: Why you shouldn't neglect TOFU

    Position your brand where buyers start: Why you shouldn't neglect TOFU

    Master top-of-funnel strategies. Engage technical buyers early with targeted, educational content to build visibility and credibility.

    May 2025 · 2 min read

    Reasons why you aren’t converting digital leads and how to get started with Hybrid Sales

    Reasons why you aren’t converting digital leads and how to get started with Hybrid Sales

    Learn why you’re not converting digital leads and how to transition to hybrid sales with actionable strategies for the chemical suppliers.

    Mar 2025 · 2 min read

    How we filled the new business pipeline for a top chemical supplier in 12 months

    How we filled the new business pipeline for a top chemical supplier in 12 months

    Boost brand visibility and generate high-quality leads with SpecialChem's digital strategies, as demonstrated by a top chemical supplier's success story. Discover proven methods for business growth.

    Dec 2024 · 2 min read

    How we helped a chemical supplier solve their conversion problem

    How we helped a chemical supplier solve their conversion problem

    Learn how to effectively convert digital leads into sales with structured processes, rapid follow-ups, and nurturing strategies. Discover best practices to boost your conversion rates.

    Oct 2024 · 2 min read

    Digital Leaders View | Quentin Clair - Elkem

    Digital Leaders View | Quentin Clair - Elkem

    Learn from Quentin Clair, Elkem about how digitalization is reshaping customer behavior and supplier strategies in the specialty chemicals industry. Explore insights on product data, sustainability, and the future digital landscape.

    Sep 2024 · 3 min read

    Shifting from all analog to hybrid sales: how to capture the digital buyer

    Shifting from all analog to hybrid sales: how to capture the digital buyer

    Learn how chemical suppliers can adapt to the new digital behavior of buyers in the chemical industry. Discover key strategies to capture technical buyers effectively.

    May 2024 · 2 min read

    How our Digital Marketing Solutions help suppliers capture the digital buyer

    How our Digital Marketing Solutions help suppliers capture the digital buyer

    Learn how our Solutions help suppliers capture the digital buyer. Whether you aim to establish your company and products along the digital buyer's journey or stay “top of the mind” for your customers, our solutions have you covered.

    Mar 2024 · 3 min read

    Traditional Buyer vs Digital Buyer

    Traditional Buyer vs Digital Buyer

    Discover the key differences between traditional and digital buyer to consider when working on your business strategy.  

    Jan 2024 · 2 min read

    Lead the Industry with the

    Lead the Industry with the "Digital-First" approach

    Learn how to advance in your digital journey and adopt "digital-first" approach. Find valuable insights on what distinguishes "digital-first" companies from inbound marketing ones.

    Nov 2023 · 3 min read

    Upgrading your digital maturity level: from an “Outbound” to an “Inbound” organization

    Upgrading your digital maturity level: from an “Outbound” to an “Inbound” organization

    Discover valuable tips and best practices available at your fingertips to advance your chemical company in its digital journey and capture the digital buyer.

    Oct 2023 · 3 min read

    Specialty chemicals sales in less than 1 year with SpecialChem's proven methodologies

    Specialty chemicals sales in less than 1 year with SpecialChem's proven methodologies

    SpecialChem can help you capture the digital buyer. With our long time experience and best practices, your new digital leads will transform into actual sales faster, supporting your challenging business goals.

    Oct 2023 · 3 min read

    FAQ: Everything you need to know about the EU PFAS restriction proposal and how you can benefit from it

    FAQ: Everything you need to know about the EU PFAS restriction proposal and how you can benefit from it

    Get all answers on the EU PFAS restriction proposal and how you can benefit from it

    Oct 2023 · 3 min read

    How to start digitalizing my sales and marketing activities?

    How to start digitalizing my sales and marketing activities?

    Learn how to advance in your digital journey and what are the measures to take in order to pass from the very first level, "analog", to the 2nd level, "outbound".

    Sep 2023 · 3 min read

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