Do you use trade shows for the right marketing goals?
Are you expecting new business and new customers from your next trade show participation? Well, you might be disappointed, here is why
Nov 2021 · 2 min read
The best materials databases to engage active technical buyers in 2022
Do you want to reach chemical buyers when they have a project? Here are the best material selection platforms for your business growth
Oct 2021 · 3 min read
Why is organic traffic key to engage new customers
Do you know what make leads from organic sources special? They hold the most business potential. Learn why.
Oct 2021 · 2 min read
Blacklisting – How can I block my supplier competitors on SpecialChem?
Are you willing to block your competitors? Wait a second and look at the impact of the blacklisting on your buyers' journey.
SpecialChem vs Prospector®: Which material selection platform is best for you?
Get an honest comparison of the strengths, weaknesses and differences of each platform so that you can decide which one is best for you
Sep 2021 · 2 min read
5 Best practices for technical charts: Convert from overloading into storytelling
Stop killing your audience with too complex charts. Learn how to best use chart types, colors, data and comments to convey clear and simple messages.
Jul 2021 · 4 min read
A short guide to build a basic lead scoring for chemical buyers
Lead scoring is the first step to optimize your lead management and detect the hottest leads that match your ideal customer profiles.
Jul 2021 · 3 min read
42% of SpecialChem’s visitors are working on a current project
We ran a massive study early 2021 to see if our visitors were using our material databases to fuel active projects. See the results for yourself.
Jul 2021 · 2 min read
How does SpecialChem lead scoring work?
Each SpecialChem's marketing qualified leads is scored to help you identify the hottest ones. See how it works and learn how to optimize your lead follow-up
Why are my leads not responding?
There is nothing more frustrating than trying to contact leads that never answer. Learn how to maximize your response rate with these 4 best practices.
Apr 2021 · 3 min read
Newsletters vs Marketing Emails: the difference and when to use them
Learn how to use emails in your digital marketing strategy to reach, influence and engage with your future customers
Apr 2021 · 4 min read
What is a lead?
Often, sales & marketing departments don't share the same definition, and even individuals in worst cases. Your lead management needs a solid foundation.
Mar 2021 · 2 min read
Can I generate leads from banners?
We often tend to expect leads from a banner campaign. But are banners really effective to generate leads? Do they even have an impact on lead generation?
Mar 2021 · 3 min read
