The best material databases to engage active technical buyers
Do you want to reach chemical buyers when they have a project? Here are the best material selection platforms for your business growth
Jul 2022 · 3 min read
6 Critical steps for a successful R&D to market for chemical suppliers
How can you make sure that the commercialization of your new chemical or material will be a success? Follow our best practices to maximize your chances.
The short guide to best use material databases in your digital marketing
Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products
Jun 2022 · 4 min read
Bad vs Good webinars practices: how to captivate your audience
Are your webinars captivating and engaging? Check out these practices to identify and fix the weaknesses in your presentations.
Jun 2022 · 2 min read
Chemical suppliers: Test your company's digital maturity
Is your company ahead in digital marketing? Or are you lagging behind? Test your company's digital maturity and get tips to upgrade to the next level.
The essential dictionary of digital marketing definitions
MQL, qualification, nurturing... are you lost with digital marketing acronyms or wording? Get a quick overview of the most critical terms to master
May 2022 · 4 min read
Your Website vs Material Databases: Which is best to find new commercial opportunities?
Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.
Apr 2022 · 4 min read
What is inbound marketing? The beginner’s guide for chemical suppliers
Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy
Mar 2022 · 4 min read
What is the Popularity Index on SpecialChem?
With the Popularity Index, you can easily measure the relative popularity of your products listed in our materials databases. Learn how to interpret it.
Dec 2021 · 4 min read
Do you use trade shows for the right marketing goals?
Are you expecting new business and new customers from your next trade show participation? Well, you might be disappointed, here is why
Nov 2021 · 2 min read
Why is organic traffic key to engage new customers
Do you know what make leads from organic sources special? They hold the most business potential. Learn why.
Oct 2021 · 2 min read
Blacklisting – How can I block my supplier competitors on SpecialChem?
Are you willing to block your competitors? Wait a second and look at the impact of the blacklisting on your buyers' journey.
SpecialChem vs Prospector®: Which material selection platform is best for you?
Get an honest comparison of the strengths, weaknesses and differences of each platform so that you can decide which one is best for you
Sep 2021 · 2 min read