Digital Marketing Blog for Chemicals Suppliers

How to start digitalizing my sales and marketing activities?

Learn how to advance in your digital journey and what are the measures to take in order to pass from the very first level, "analog", to the 2nd level, "outbound".

Sep 2023 · 3 min read

What should I expect out of my collaboration with SpecialChem?

Discover how SpecialChem can help you capture the digital buyers in project mode by deploying turn-key programs based on three pillars: new business generation, grow your company’s digital maturity, branding

Sep 2023 · 3 min read

How to select the right prospects to test your new technology

Choosing a good industry partner to test your new material is critical to ensure it meets the technical requirements and market expectations before heavily investing in costly commercial strategies

Aug 2023 · 3 min read

4 reasons why you must speed up the offering of PFAS substitutes (following new legal restriction talks)

The reasons why material and chemical suppliers must take PFAS substitutes very seriously

Jun 2023 · 3 min read

Chemical companies' 4 levels of digital maturity. How mature is yours?

The adoption and penetration of digitalization and digital practices at chemical companies’ level led us at SpecialChem to identify 4 types of companies: Analog, Outbound, Inbound, Digital First

Jun 2023 · 3 min read

The 10-step approach to convince your top management to start collaborating with SpecialChem

Be well equipped with strong information on potential benefits and value SpecialChem can bring to your business to convince your top management to start the collaboration you need to grow your business

Jun 2023 · 3 min read

How to be certain you have the market insights required for a successful product launch

Knowing distinctly what is missing to successfully commercialize a new chemical is already a big step on the R&D-to-market path.

Apr 2023 · 3 min read

Capturing the digital buyer is demanding. See how SpecialChem makes it much simpler.

How SpecialChem helps you, chemical suppliers, capture digital buyers in project mode when they search for products like yours.

Apr 2023 · 3 min read

Digital Leaders View | Mr. Ryoichi Takeuchi, Resonac

Mr. Ryoichi Takeuchi shared the digital evolution of specialty chemicals customers and suppliers, and how he foresee the horizon of the next 5 years

Apr 2023 · 3 min read

The 10 ways digital buyers differ from traditional buyers

What has changed, what are the trends in the chemical buyer behavior and how can suppliers adapt to capture them: be multi-channel, always-on, share relevant product information

Apr 2023 · 3 min read

Digital Leaders View | Irene Dávalos Cánovas, DKSH

Irene Davalos, DKSH, shared her insights on how digitalization impacted the chemical industry at client level, supplier level and how she envisions this environment in a 5 years timeframe.

Mar 2023 · 3 min read

How to increase your market certainty before you launch your new biobased product

Despite the strict legislation and growing consumer appetite for natural materials, new technologies must correspond to the market needs and expectations.

Mar 2023 · 3 min read

Chemical buyers are digitalizing fast (the key numbers)

Chemical buyers are digitalizing fast. 9M searched for a product on SpecialChem in 2022. Is your organization ready to engage digital buyers?

Feb 2023 · 2 min read

Why Is Lead Scoring So Important In Converting Your Leads into business?

Solve the well-known issues most businesses are facing in their digitalization journey by implementing in early stages a state-of-the-art scoring system.

Feb 2023 · 3 min read

Learning Center: digitalize your business in chemicals