Digital Marketing Blog for Chemicals Suppliers

Upgrading your digital maturity level: from an “Outbound” to an “Inbound” organization

Discover valuable tips and best practices available at your fingertips to advance your chemical company in its digital journey and capture the digital buyer.

Oct 2023 · 3 min read

Specialty chemicals sales in less than 1 year with SpecialChem's proven methodologies

SpecialChem can help you capture the digital buyer. With our long time experience and best practices, your new digital leads will transform into actual sales faster, supporting your challenging business goals.

Oct 2023 · 3 min read

How to start digitalizing my sales and marketing activities?

Learn how to advance in your digital journey and what are the measures to take in order to pass from the very first level, "analog", to the 2nd level, "outbound".

Sep 2023 · 3 min read

Chemical companies' 4 levels of digital maturity. How mature is yours?

The adoption and penetration of digitalization and digital practices at chemical companies’ level led us at SpecialChem to identify 4 types of companies: Analog, Outbound, Inbound, Digital First

Jun 2023 · 3 min read

The 10-step approach to convince your top management to start collaborating with SpecialChem

Be well equipped with strong information on potential benefits and value SpecialChem can bring to your business to convince your top management to start the collaboration you need to grow your business

Jun 2023 · 3 min read

Capturing the digital buyer is demanding. See how SpecialChem makes it much simpler.

How SpecialChem helps you, chemical suppliers, capture digital buyers in project mode when they search for products like yours.

Apr 2023 · 3 min read

Digital Leaders View | Mr. Ryoichi Takeuchi, Resonac

Mr. Ryoichi Takeuchi shared the digital evolution of specialty chemicals customers and suppliers, and how he foresee the horizon of the next 5 years

Apr 2023 · 3 min read

The 10 ways digital buyers differ from traditional buyers

What has changed, what are the trends in the chemical buyer behavior and how can suppliers adapt to capture them: be multi-channel, always-on, share relevant product information

Apr 2023 · 3 min read

Digital Leaders View | Irene Dávalos Cánovas, DKSH

Irene Davalos, DKSH, shared her insights on how digitalization impacted the chemical industry at client level, supplier level and how she envisions this environment in a 5 years timeframe.

Mar 2023 · 3 min read

Chemical buyers are digitalizing fast (the key numbers)

Chemical buyers are digitalizing fast. 9M searched for a product on SpecialChem in 2022. Is your organization ready to engage digital buyers?

Feb 2023 · 2 min read

Why Is Lead Scoring So Important In Converting Your Leads into business?

Solve the well-known issues most businesses are facing in their digitalization journey by implementing in early stages a state-of-the-art scoring system.

Feb 2023 · 3 min read

How much does a digital marketing program cost with SpecialChem?

SpecialChem digital marketing programs range from ~15 k€ for an annual lead generation product listing up to 250 k€ annually for large programs targeting many types of business opportunities and requiring many different inbound and outbound campaigns at high frequency.

Jan 2023 · 3 min read

Good vs Bad lead follow-up: How to double your lead conversion quickly

Do your sales team complain and struggle to contact the digital leads from your marketing? Your lead follow-up is certainly ineffective. See how to fix it.

Jul 2022 · 3 min read

9 Lead follow-up best practices for chemical suppliers

Do you struggle to convert your digital leads into customers? You're not the only one. Here are our tips to do it right.

Apr 2022 · 4 min read

Learning Center: digitalize your business in chemicals