Digital Marketing Blog for Chemicals Suppliers

Blacklisting – How can I block my supplier competitors on SpecialChem?

Are you willing to block your competitors? Wait a second and look at the impact of the blacklisting on your buyers' journey.

Oct 2021 · 2 min read

Are SpecialChem leads GDPR compliant?

Yes, SpecialChem leads are 100% GDPR compliant. Learn how we collect their consent to share their contact details with our clients.

Aug 2021 · 2 min read

A short guide to build a basic lead scoring for chemical buyers

Lead scoring is the first step to optimize your lead management and detect the hottest leads that match your ideal customer profiles.

Jul 2021 · 3 min read

Why are my leads not responding?

There is nothing more frustrating than trying to contact leads that never answer. Learn how to maximize your response rate with these 4 best practices.

Apr 2021 · 3 min read

What is a lead?

Often, sales & marketing departments don't share the same definition, and even individuals in worst cases. Your lead management needs a solid foundation.

Mar 2021 · 2 min read

Why do you receive duplicated leads from SpecialChem or UL Prospector®?

No worries, it is not a bug. We explain you why some leads can be counted several times in your lead generation plans, and how to take advantage of it.

Feb 2021 · 2 min read

Top 5 reasons why leads for your chemicals don't convert into sales

Do you need help to fix or improve your lead conversion? Get best practices to avoid the recurring mistakes that we've seen at chemical suppliers

Nov 2020 · 3 min read

Lead qualification 101 for chemical suppliers: from leads to business

Are you lost with your marketing leads and unable to identify the business opportunities among them? Keep calm and follow our step-by-step guide.

Oct 2020 · 5 min read

The simple guide to SQLs for chemical marketers

Let's demystify one of the most essential concept of the marketing funnel, the Sales Qualified Lead, applied to the needs of the chemical industry

Aug 2020 · 4 min read

The simple guide to MQLs for chemical marketers

Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.

Aug 2020 · 4 min read

[Infographic] Outbound vs Inbound leads: which convert more into business?

Inbound leads are the holy grail of every digital marketer. We analyzed 1500 digital leads from chemical engineers to see how they compare vs outbound

Apr 2019 · 2 min read

How to organize your follow-up to convert your digital leads into real sales

Are you drowning your sales with hundreds of digital marketing leads? Learn how to overcome that common struggle by reviewing your lead management process

Mar 2018 · 7 min watch

The simple guide to building your lead qualification criteria

Lead qualification is key to identify the real business opportunities among your marketing leads. Download our guide to build your lead qualification matrix

Jan 2018 · 3 min read

Learning Center: digitalize your business in chemicals