Good vs Bad lead follow-up: How to double your lead conversion quickly
Do your sales team complain and struggle to contact the digital leads from your marketing? Your lead follow-up is certainly ineffective. See how to fix it.
Jul 2022 · 3 min read
9 Lead follow-up best practices for chemical suppliers
Do you struggle to convert your digital leads into customers? You're not the only one. Here are our tips to do it right.
Apr 2022 · 4 min read
SpecialChem lead conversion benchmarks and ROI
How many opportunities can you get from your leads generated on SpecialChem?
Jan 2022 · 4 min read
Blacklisting – How can I block my supplier competitors on SpecialChem?
Are you willing to block your competitors? Wait a second and look at the impact of the blacklisting on your buyers' journey.
Oct 2021 · 2 min read
Are SpecialChem leads GDPR compliant?
Yes, SpecialChem leads are 100% GDPR compliant. Learn how we collect their consent to share their contact details with our clients.
Aug 2021 · 2 min read
A short guide to build a basic lead scoring for chemical buyers
Lead scoring is the first step to optimize your lead management and detect the hottest leads that match your ideal customer profiles.
Jul 2021 · 3 min read
Why are my leads not responding?
There is nothing more frustrating than trying to contact leads that never answer. Learn how to maximize your response rate with these 4 best practices.
Apr 2021 · 3 min read
What is a lead?
Often, sales & marketing departments don't share the same definition, and even individuals in worst cases. Your lead management needs a solid foundation.
Mar 2021 · 2 min read
Why do you receive duplicated leads from SpecialChem or UL Prospector®?
No worries, it is not a bug. We explain you why some leads can be counted several times in your lead generation plans, and how to take advantage of it.
Feb 2021 · 2 min read
Top 5 reasons why leads for your chemicals don't convert into sales
Do you need help to fix or improve your lead conversion? Get best practices to avoid the recurring mistakes that we've seen at chemical suppliers
Nov 2020 · 3 min read
Lead qualification 101 for chemical suppliers: from leads to business
Are you lost with your marketing leads and unable to identify the business opportunities among them? Keep calm and follow our step-by-step guide.
Oct 2020 · 5 min read
The simple guide to SQLs for chemical marketers
Let's demystify one of the most essential concept of the marketing funnel, the Sales Qualified Lead, applied to the needs of the chemical industry
Aug 2020 · 4 min read
The simple guide to MQLs for chemical marketers
Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.
[Infographic] Outbound vs Inbound leads: which convert more into business?
Inbound leads are the holy grail of every digital marketer. We analyzed 1500 digital leads from chemical engineers to see how they compare vs outbound
Apr 2019 · 2 min read
![[Infographic] Outbound vs Inbound leads: which convert more into business?](https://1692203.fs1.hubspotusercontent-na1.net/hub/1692203/hubfs/image-3.jpg?width=767&name=image-3.jpg)