How to innovate faster and safer with agility

Episode 2 | How to innovate faster and safer with agility

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Watch the full series: Why are product push and market pull innovations outdated?

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Episode 1 | 5 min
Why are product push and market pull innovation outdated
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Episode 2 | 6 min
How to innovate faster and safer with agility
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Episode 3 | 9 min
How to foster agility with digital possibilities

Is your company still relying on the stage-gate process to develop new products? The main problem with such rigid innovation is that most of the products you launch become commercial failures. As the future customers are never involved during the development phase, chemical suppliers can only discover and witness the success of their product only after the launch. Agile methods have opened new routes to innovate faster and safer. Learn why in the video below.

Will the market adopt your next chemical innovation? We can tell in less than 6 months.

SpecialChem can help you explore new markets and test product prototypes quickly by collecting deep market insights from our audience by combining digital marketing and human interactions.
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