The top 6 reasons why your recent product launch did not reach your sales objectives
Learn what to avoid and how to prevent a potential commercial failure for your specialty chemicals and materials.
Jan 2023 · 4 min read
Quiz: Are you ready for your product launch?
Will the market adopt your new chemical or material? See if you're ready to commercialize your product, or if you need further insights to secure your launch.
Sep 2022 · 2 min read
6 Critical steps for a successful R&D to market for chemical suppliers
How can you make sure that the commercialization of your new chemical or material will be a success? Follow our best practices to maximize your chances.
Jul 2022 · 3 min read
6 best practices for a winning commercialization in the chemical industry
Get our tips on how to make sure that your new product development won't fail at the early-stage of its commercialization.
Mar 2022 · 4 min read
Voice of the market in chemical: why and how to choose your third-party
Third parties offer ideal spaces to grasp the voice of unfamiliar markets, but what makes a good third-party to test your chemical innovation?
Nov 2020 · 4 min read
The anatomy of a perfect chemical innovation partner
It is tempting to ask leading companies to test your product prototype. They hold a great business potential, but beware of the other side of the coin.
Oct 2020 · 6 min read
How to de-risk your next chemical or material innovation for a fail-proof launch
Chemical innovations are often encased in a chrysalis full of uncertainty. Whether they make it or wither away upon hatching, doesn’t have to be a mystery
Aug 2020 · 7 min read
How your customers could be killing your chemical or material innovation
Customers are the lifeblood of a company, yet, they might not be the best ally for your next chemical innovation
May 2020 · 7 min read
Why are product push and market pull innovation outdated
For chemical suppliers, today's innovation requires agility to involve target markets, and digital turns out to be an excellent catalyst for market insight
Nov 2019 · 5 min watch
What is a good value proposition for your specialty chemicals
Value propositions can make or break the success of a product. Many chemical suppliers do not take the time to carefully craft theirs. Learn how in this video
Oct 2019 · 4 min watch
How to make your chemicals R&D pipeline agile and digital
Chemical innovation is long and risky, that is why more and more suppliers use digital and agile methodologies to launch new products or enter new markets
May 2019 · 5 min watch
Why successful chemical companies are digitalizing their R&D, sales and marketing
20 years after the internet bubble burst, the chemical industry is finally being hit by the digitalization wave. See what leading chemical companies do
Nov 2017 · 30 min watch