Innovation in the chemicals and materials industry is long and risky. New product launches only have 20% success and can take 8-19 years to commercialize (source McKinsey). That’s why more and more chemical companies are using digital and agile methodologies to accelerate their innovation pipeline, whether they need to launch new products, find new growth pathways or rejuvenate their portfolios.
This video series will show you the advantages of combining digital tools with agile methodologies through a client's case study. How to accelerate your innovation, lower the risk of failure when launching new technologies or entering new markets and find reliable validation partners.