Position your brand where buyers start: Why you shouldn't neglect TOFU
Master top-of-funnel strategies. Engage technical buyers early with targeted, educational content to build visibility and credibility.
May 2025 · 2 min read
Most popular Adhesives Ingredients on SpecialChem in 2024
Browse the most popular adhesive ingredients of 2024, follow the industry trends
Most popular Cosmetic Ingredients Categories on SpecialChem in 2024
Discover the top 25 cosmetic ingredient categories on SpecialChem's in 2024
Apr 2025 · 2 min read
Reasons why you aren’t converting digital leads and how to get started with Hybrid Sales
Learn why you’re not converting digital leads and how to transition to hybrid sales with actionable strategies for the chemical suppliers.
Mar 2025 · 2 min read
How we filled the new business pipeline for a top chemical supplier in 12 months
Boost brand visibility and generate high-quality leads with SpecialChem's digital strategies, as demonstrated by a top chemical supplier's success story. Discover proven methods for business growth.
Dec 2024 · 2 min read
Digital Leaders View | Quentin Clair - Elkem
Learn from Quentin Clair, Elkem about how digitalization is reshaping customer behavior and supplier strategies in the specialty chemicals industry. Explore insights on product data, sustainability, and the future digital landscape.
Sep 2024 · 3 min read
Shifting from all analog to hybrid sales: how to capture the digital buyer
Learn how chemical suppliers can adapt to the new digital behavior of buyers in the chemical industry. Discover key strategies to capture technical buyers effectively.
May 2024 · 2 min read
Most popular Cosmetics Ingredients on SpecialChem in 2023
Explore the most in-demand cosmetic ingredients in 2023 on SpecialChem. Uncover which ingredients are sought-after by cosmetic formulators.
Jan 2024 · 2 min read
Most popular Polymer Additives on SpecialChem in 2023
Discover the most popular polymer additives, pigments, and monomers on SpecialChem in 2023. Find out which materials formulators are most interested in.
Most popular Adhesives Ingredients on SpecialChem in 2023
Browse our additives, polymers, and monomers for adhesives and sealants that were the most popular on SpecialChem in 2023. Which categories attracted highest attention?
Most popular Plastics and Elastomers on SpecialChem in 2023
Find out which plastics and elastomers are at the forefront of innovation and gained traction in 2023 on SpecialChem. See our most popular materials and technology list.
Unveiling Our Top Technological Topics from Recent Years
This edition reflects on our journey at the forefront of the ever-evolving technology landscape, providing valuable insights to assist our Clients in achieving market fit. Browse our top technological topics from recent years.
Dec 2023 · 3 min read
FAQ: Everything you need to know about the EU PFAS restriction proposal and how you can benefit from it
Get all answers on the EU PFAS restriction proposal and how you can benefit from it
Oct 2023 · 3 min read
Chemical buyers are digitalizing fast (the key numbers)
Chemical buyers are digitalizing fast. 9M searched for a product on SpecialChem in 2022. Is your organization ready to engage digital buyers?
Feb 2023 · 2 min read
