How to qualify your marketing leads?
Watch the full series: How to convert your digital marketing leads to maximize sales
![project_mapping-compressor](https://business.specialchem.com/hubfs/Blog/Blog%20-%20Article%20thumbnails/project_mapping-compressor.jpg)
Episode 1 | 7 min
How to organize your follow-up to convert your digital leads into real sales
How to organize your follow-up to convert your digital leads into real sales
![paper_plane-compressor](https://business.specialchem.com/hubfs/Blog/Blog%20-%20Article%20thumbnails/paper_plane-compressor.jpg)
Episode 2 | 11 min
How to qualify your marketing leads?
How to qualify your marketing leads?
![attract_leads-compressor](https://business.specialchem.com/hubfs/Blog/Blog%20-%20Article%20thumbnails/attract_leads-compressor.jpg)
Episode 3 | 6 min
How to maximize lead conversion with the right organization
How to maximize lead conversion with the right organization
![bulb_satisfaction-compressor](https://business.specialchem.com/hubfs/Blog/Blog%20-%20Article%20thumbnails/bulb_satisfaction-compressor.jpg)
Guide Download
The simple guide to building your lead qualification criteria
The simple guide to building your lead qualification criteria
Even though digital channels and partners are a good and easy way to generate leads, it is crucial to qualify them to provide the best follow-up action. In this second episode of our video series, you will see why lead qualification is critical in your lead management process to identify active opportunities.
![SpecialChem_digital_icon_emailvalid_400](https://business.specialchem.com/hubfs/Pages/Icons/SpecialChem_digital_icon_emailvalid_400.png)
Want to improve the lead management at your company?
SpecialChem offers lead management trainings and workshops to help chemical suppliers map their bottlenecks and implement best practices.