How to qualify your marketing leads?

Episode 2 | How to qualify your marketing leads?


Even though digital channels and partners are a good and easy way to generate leads, it is crucial to qualify them to provide the best follow-up action. In this second episode of our video series, you will see why lead qualification is critical in your lead management process to identify active opportunities.

Want to improve the lead management at your company?
SpecialChem offers lead management trainings and workshops to help chemical suppliers map their bottlenecks and implement best practices.