Episode 1 | What is a good value proposition for specialty chemicals
When launching new products or penetrating new markets, the value proposition is your first marketing weapon to bring attention and raise interest from your targeted customers. In just a few words, you must hit the nail on the head by demonstrating that your solution is answering to their biggest pains and hurdles.
Is the value proposition of your chemical or material innovation strong enough?
Our Insight Solutions help you test and refine your positioning in your target markets. Here is how in 2 minutes:
