The simple guide to building your lead qualification criteria


How can you know if a business opportunity is hiding behind a marketing lead?

The answer may be complicated but this guide is precisely here to make it easy. In just 5 slides, you will be able to build an efficient lead qualification matrix to map and identify the most active leads in your target. In other words, spot the best business opportunities hiding in your marketing leads.

What's in it?

  • Define the best criteria to know if a lead is in your target and has a project
  • How to convert criteria into in-project and in-target scores
  • Build your qualification matrix to map your leads