How to start digitalizing my sales and marketing activities?
Learn how to advance in your digital journey and what are the measures to take in order to pass from the very first level, "analog", to the 2nd level, "outbound".
Sep 2023 · 3 min read
What should I expect out of my collaboration with SpecialChem?
Discover how SpecialChem can help you capture the digital buyers in project mode by deploying turn-key programs based on three pillars: new business generation, grow your company’s digital maturity, branding
How to select the right prospects to test your new technology
Choosing a good industry partner to test your new material is critical to ensure it meets the technical requirements and market expectations before heavily investing in costly commercial strategies
Aug 2023 · 3 min read
4 reasons why you must speed up the offering of PFAS substitutes (following new legal restriction talks)
The reasons why material and chemical suppliers must take PFAS substitutes very seriously
Jun 2023 · 3 min read
Chemical companies' 4 levels of digital maturity. How mature is yours?
The adoption and penetration of digitalization and digital practices at chemical companies’ level led us at SpecialChem to identify 4 types of companies: Analog, Outbound, Inbound, Digital First
The 10-step approach to convince your top management to start collaborating with SpecialChem
Be well equipped with strong information on potential benefits and value SpecialChem can bring to your business to convince your top management to start the collaboration you need to grow your business
How to be certain you have the market insights required for a successful product launch
Knowing distinctly what is missing to successfully commercialize a new chemical is already a big step on the R&D-to-market path.
Apr 2023 · 3 min read
Capturing the digital buyer is demanding. See how SpecialChem makes it much simpler.
How SpecialChem helps you, chemical suppliers, capture digital buyers in project mode when they search for products like yours.
Digital Leaders View | Mr. Ryoichi Takeuchi, Resonac
Mr. Ryoichi Takeuchi shared the digital evolution of specialty chemicals customers and suppliers, and how he foresee the horizon of the next 5 years
The 10 ways digital buyers differ from traditional buyers
What has changed, what are the trends in the chemical buyer behavior and how can suppliers adapt to capture them: be multi-channel, always-on, share relevant product information
Digital Leaders View | Irene Dávalos Cánovas, DKSH
Irene Davalos, DKSH, shared her insights on how digitalization impacted the chemical industry at client level, supplier level and how she envisions this environment in a 5 years timeframe.
Mar 2023 · 3 min read
How to increase your market certainty before you launch your new biobased product
Despite the strict legislation and growing consumer appetite for natural materials, new technologies must correspond to the market needs and expectations.
Why Is Lead Scoring So Important In Converting Your Leads into business?
Solve the well-known issues most businesses are facing in their digitalization journey by implementing in early stages a state-of-the-art scoring system.
Feb 2023 · 3 min read
How much does a digital marketing program cost with SpecialChem?
SpecialChem digital marketing programs range from ~15 k€ for an annual lead generation product listing up to 250 k€ annually for large programs targeting many types of business opportunities and requiring many different inbound and outbound campaigns at high frequency.
Jan 2023 · 3 min read