Top 3 mistakes to avoid when framing the value proposition of chemical products

Episode 2 | Top 3 mistakes to avoid when framing the value proposition of your chemical products

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Even if creating a value proposition is not rocket science, many specialty chemical producers are still unconsciously using bad practices, leading to weak, wrong or uncertain value propositions. As a result, more than 60% of new product launches turn into commercial failures, according to McKinsey.

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