Episode 2 | Top 3 mistakes to avoid when framing the value proposition of your chemical products
Even if creating a value proposition is not rocket science, many specialty chemical producers are still unconsciously using bad practices, leading to weak, wrong or uncertain value propositions. As a result, more than 60% of new product launches turn into commercial failures, according to McKinsey.
Is the value proposition of your chemical or material innovation strong enough?
Our Insight Solutions help you test and refine your positioning in your target markets. Here is how in 2 minutes:
