How to ensure your chemical products have the right value proposition

Episode 4 | How to ensure your products have the right value proposition

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Uncertain value proposition can kill your product innovations. And the truth is that most of new launched chemicals are positioned with wrong value propositions, resulting in commercial failure.

Is the value proposition of your chemical or material innovation strong enough?
Our Insight Solutions help you test and refine your positioning in your target markets. Here is how in 2 minutes:
DISCOVER OUR SOLUTIONS