Episode 4 | How to ensure your products have the right value proposition
Watch the full series: How to rock the value proposition of your chemical products
Uncertain value proposition can kill your product innovations. And the truth is that most of new launched chemicals are positioned with wrong value propositions, resulting in commercial failure.
How to make your chemicals R&D pipeline agile and digital
Why are product push and market pull innovation outdated
Digital transformation in chemicals: Are you doing the right things?