How to identify new attractive markets in chemicals with digital

Episode 2 | How to identify new attractive markets in chemicals with digital

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How to collect reliable market feedback to identify the best markets to pursue? Many chemical suppliers are developing new technologies and test them with some of their clients before launching them. This is the main reason why only 20% of new products are a business success. Your clients are not the market.

 

In this episode #2 of our video series dedicated to the digital innovation in chemicals, you will learn how to leverage digital tools to collect market feedback anonymously and identify the best market opportunities.

Will the market adopt your next chemical or material innovation?
Our Insight Solutions can tell you in less than 6 months. Here is how in 2 minutes:
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