How to validate new chemicals prototypes with digital

Identify the markets that are valuing the benefits of your new chemical technology is the first step to maximize your chance of innovation success. Validating that your technology is delivering the promise in real conditions is the next step.

Which chemicals or materials are you competing with? Which benefits will your future buyers value to adopt your technology? Is your product working as it should? These are typical questions that you absolutely need to answer before launching your new chemicals/materials.

Our episode #3 will show you how to collect valuable market insights and find validation partners, meaning companies willing to test your product and share the results to adjust your product performance and marketing message.