More and more digital marketing gurus are preaching for inbound marketing. With inbound marketing, customers naturally come to you as they already know that you have the solution they need.
But how much better are inbound versus outbound leads? This is the question we want to answer, specifically for the chemical industry. To do so, we have analyzed 1,500 leads we generated for chemical suppliers over several months. And guess what? A higher percent of inbound marketing leads convert into new business versus outbound leads!
Enough talking, here is our study outcome: