How to attract new business with inbound marketing in the specialty chemical industry

Episode 1 | What is inbound marketing and how does it influence the buyers' journey?


Even though more and more chemical companies are embracing digital, most of them are still underestimating the power of digital to generate new business. Focused on applying traditional "push" methods, a few companies are considering inbound marketing, a "pull" method, to attract and capture new business.


In this video series, you will learn why inbound marketing is key to feed your business pipe with active leads and how to leverage effective inbound channels applied to the world of chemicals.

Want to generate inbound leads for your specialty chemicals?
SpecialChem can help you identify chemical buyers actively looking at your products on our material selection platforms.