Why do SpecialChem lead management services convert much more than suppliers'?
Discover how SpecialChem's lead management services outperform suppliers' in converting leads to business. See how we can help you capture digital buyers effectively.
Jun 2024 · 2 min read
Bad vs Good webinars practices: how to captivate your audience
Are your webinars captivating and engaging? Check out these practices to identify and fix the weaknesses in your presentations.
Jun 2022 · 2 min read
9 Lead follow-up best practices for chemical suppliers
Do you struggle to convert your digital leads into customers? You're not the only one. Here are our tips to do it right.
Apr 2022 · 4 min read
6 best practices for a winning commercialization in the chemical industry
Get our tips on how to make sure that your new product development won't fail at the early-stage of its commercialization.
Mar 2022 · 4 min read
5 Best practices for technical charts: Convert from overloading into storytelling
Stop killing your audience with too complex charts. Learn how to best use chart types, colors, data and comments to convey clear and simple messages.
Jul 2021 · 4 min read
Why are my leads not responding?
There is nothing more frustrating than trying to contact leads that never answer. Learn how to maximize your response rate with these 4 best practices.
Apr 2021 · 3 min read
Lead qualification 101 for chemical suppliers: from leads to business
Are you lost with your marketing leads and unable to identify the business opportunities among them? Keep calm and follow our step-by-step guide.
Oct 2020 · 5 min read
12 webinar best practices to maximize lead generation for chemical suppliers
Webinar creation is intense and failure is not an option. Learn how to maximize your registrations and engage your audience to make your event a success
Mar 2020 · 7 min read
[Infographic] 6 headline formulas to write catchy promotions for your chemicals
Do you need inspiration to write your digital promotions? Follow those simple formulas to draw attention and generate more clicks on your ads
Jan 2020 · 2 min read
15 Best practices to write effective marketing emails for chemical buyers
Learn how to maximize the open and click rates of your marketing emails with practices tailored to target chemical engineers
Jan 2020 · 7 min read
Best practices to write effective newsletter ads for the chemical industry
Maximize the performance of your newsletter copy when promoting your content or chemical products
Sep 2019 · 7 min read
How to design a stunning banner that viewers will remember
Too many banners miss their branding objectives because of poor designs, text overloads or bad color choices. Learn how to easily craft an effective banner
May 2019 · 5 min read
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