The short guide to best use material databases in your digital marketing
Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products
Jun 2022 · 4 min read
Chemical suppliers: Test your company's digital maturity
Is your company ahead in digital marketing? Or are you lagging behind? Test your company's digital maturity and get tips to upgrade to the next level.
Jun 2022 · 2 min read
Your Website vs Material Databases: Which is best to find new commercial opportunities?
Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.
Apr 2022 · 4 min read
What is inbound marketing? The beginner’s guide for chemical suppliers
Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy
Mar 2022 · 4 min read
Podcast: digitalization in the chemicals distribution sector
Chemical Week interviewed Christophe Cabarry, SpecialChem CEO, on the challenges and opportunities brought by the digitalization of chemical distributors
Oct 2020 · 27 min listen
Distributors: can the middlemen survive the digital revolution?
The digitalization wave gave birth to three vital threats to the chemical distributors. How should they react to claim a place in the digital realm?
Oct 2020 · 3 min read
How to adapt your Sales & Marketing to the digital buying process of specialty chemicals
Chemical buyers now use digital to explore and screen new materials and suppliers. Learn how to capture your future customers before they decide
Sep 2020 · 31 min watch
Digital Transformation: Are you doing the right things?
The chemical industry is catching up in digitalization but the field of possibilities is just immense. How to make sure you concentrate on the right things?
Jul 2019 · 26 min watch
Why inbound marketing is the shortest route to new business in chemicals
With digital, chemical buyers are taking control of the relationship and inbound marketing appears as the best answer for suppliers to attract those new customers
Apr 2019 · 4 min read
How digitalization is impacting the specialty chemical industry
Chemical Week interviewed SpecialChem's CEO Christophe Cabarry on how digital is impacting the specialty chemical industry
Feb 2018 · 19 min podcast
Why successful chemical companies are digitalizing their R&D, sales and marketing
20 years after the internet bubble burst, the chemical industry is finally being hit by the digitalization wave. See what leading chemical companies do
Nov 2017 · 30 min watch