Why are my leads not responding?
There is nothing more frustrating than trying to contact leads that never answer. Learn how to maximize your response rate with these 4 best practices.
Apr 2021 · 3 min read
What is a lead?
Often, sales & marketing departments don't share the same definition, and even individuals in worst cases. Your lead management needs a solid foundation.
Mar 2021 · 2 min read
Top 5 reasons why leads for your chemicals don't convert into sales
Do you need help to fix or improve your lead conversion? Get best practices to avoid the recurring mistakes that we've seen at chemical suppliers
Nov 2020 · 3 min read
Lead qualification 101 for chemical suppliers: from leads to business
Are you lost with your marketing leads and unable to identify the business opportunities among them? Keep calm and follow our step-by-step guide.
Oct 2020 · 5 min read
The simple guide to SQLs for chemical marketers
Let's demystify one of the most essential concept of the marketing funnel, the Sales Qualified Lead, applied to the needs of the chemical industry
Aug 2020 · 4 min read
The simple guide to MQLs for chemical marketers
Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.
Best practices to write effective newsletter ads for the chemical industry
Maximize the performance of your newsletter copy when promoting your content or chemical products
Sep 2019 · 7 min read