Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products
Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy
Let's review one of the most crucial concept of the marketing funnel, the Marketing Qualified Lead, applied to the specificity of the chemical industry.
Lead qualification is key to identify the real business opportunities among your marketing leads. Download our guide to build your lead qualification matrix
