Digital Marketing Blog for Chemicals Suppliers

Digital Leaders View | Quentin Clair - Elkem

Learn from Quentin Clair, Elkem about how digitalization is reshaping customer behavior and supplier strategies in the specialty chemicals industry. Explore insights on product data, sustainability, and the future digital landscape.

Sep 2024 · 3 min read

Shifting from all analog to hybrid sales: how to capture the digital buyer

Learn how chemical suppliers can adapt to the new digital behavior of buyers in the chemical industry. Discover key strategies to capture technical buyers effectively.

May 2024 · 2 min read

Traditional Buyer vs Digital Buyer

Discover the key differences between traditional and digital buyer to consider when working on your business strategy.

Jan 2024 · 2 min read

Lead the Industry with the "Digital-First" approach

Learn how to advance in your digital journey and adopt "digital-first" approach. Find valuable insights on what distinguishes "digital-first" companies from inbound marketing ones.

Nov 2023 · 3 min read

Chemical companies' 4 levels of digital maturity. How mature is yours?

The adoption and penetration of digitalization and digital practices at chemical companies’ level led us at SpecialChem to identify 4 types of companies: Analog, Outbound, Inbound, Digital First

Jun 2023 · 3 min read

Digital Leaders View | Mr. Ryoichi Takeuchi, Resonac

Mr. Ryoichi Takeuchi shared the digital evolution of specialty chemicals customers and suppliers, and how he foresee the horizon of the next 5 years

Apr 2023 · 3 min read

Digital Leaders View | Irene Dávalos Cánovas, DKSH

Irene Davalos, DKSH, shared her insights on how digitalization impacted the chemical industry at client level, supplier level and how she envisions this environment in a 5 years timeframe.

Mar 2023 · 3 min read

Chemical buyers are digitalizing fast (the key numbers)

Chemical buyers are digitalizing fast. 9M searched for a product on SpecialChem in 2022. Is your organization ready to engage digital buyers?

Feb 2023 · 2 min read

The short guide to best use material databases in your digital marketing

Learn how to benefit from SpecialChem, UL Prospector® and other material databases to influence and engage active technical buyers when they explore new products

Jun 2022 · 4 min read

Chemical suppliers: Test your company's digital maturity

Is your company ahead in digital marketing? Or are you lagging behind? Test your company's digital maturity and get tips to upgrade to the next level.

Jun 2022 · 2 min read

Your Website vs Material Databases: Which is best to find new commercial opportunities?

Where do technical buyers go to explore and screen products and suppliers for their projects? Find out which channel is best to influence their decision.

Apr 2022 · 4 min read

What is inbound marketing? The beginner’s guide for chemical suppliers

Are you lost with inbound marketing? Are you NOT doing it in your company? Discover the benefits and success factors of this customer acquisition strategy

Mar 2022 · 4 min read

Podcast: digitalization in the chemicals distribution sector

Chemical Week interviewed Christophe Cabarry, SpecialChem CEO, on the challenges and opportunities brought by the digitalization of chemical distributors

Oct 2020 · 27 min listen

Distributors: can the middlemen survive the digital revolution?

The digitalization wave gave birth to three vital threats to the chemical distributors. How should they react to claim a place in the digital realm?

Oct 2020 · 3 min read

Learning Center: digitalize your business in chemicals