What is the Popularity Index on SpecialChem?
With the Popularity Index, you can easily measure the relative popularity of your products listed in our materials databases. Learn how to interpret it.
Dec 2021 · 4 min read
How brand advertising impacts lead generation in chemicals databases
Branding is often seen as the ugly duckling of marketing yet its impact on lead generation is real. Take a look at our analysis based on 68 digital programs
Aug 2020 · 4 min read