Blog: learn how to digitalize your business in chemicals

Blog: learn how to digitalize your business in chemicals

Get free resources on how digital can accelerate your innovation, increase your products' visibility, generate more prospects and optimize your sales efficiency.
The simple guide to MQLs for chemical marketers

The simple guide to MQLs for chemical marketers

By SpecialChem on August 12th, 2020 It is easy to quickly get lost in the maze of business jargon, and the marketing world is full — even..
Top 5 digital marketing channels to engage chemical buyers

Top 5 digital marketing channels to engage chemical buyers

By SpecialChem on August 11th, 2020 The chemical industry is unique. You can’t buy specialty chemicals like you would buy shoes online.

How your customers could be killing your chemical or material innovation

How your customers could be killing your chemical or material innovation

By SpecialChem on May 26th, 2020 Customers are the lifeblood of a company. Creating strong relationships is vital to build a long-term symbiosis..
12 webinar best practices to maximize lead generation for chemical suppliers

12 webinar best practices to maximize lead generation for chemical suppliers

Webinars are powerful digital tools to generate new marketing leads and even to help existing leads to progress down your lead funnel.
[Infographic] 6 headline formulas to write catchy promotions for your chemicals

[Infographic] 6 headline formulas to write catchy promotions for your chemicals

Are you trying to write effective promotions for your chemical products? Follow this infographic to master headline writing and ensure your email..
15 Best practices to write effective marketing emails for chemical buyers

15 Best practices to write effective marketing emails for chemical buyers

Marketing emails are powerful outbound tools to promote your educational content to a targeted audience. Although writing an email is within..
Why are product push and market pull innovation outdated

Why are product push and market pull innovation outdated

Episode 1: Why are product push and market pull innovation outdated | 5 MIN WATCH

Episode 2: How to innovate faster and safer with agility | 6 MIN WATCH

Episode 3: How to foster agile innovation with digital in chemicals | 9 MIN WATCH

What is a good value proposition for your specialty chemicals

What is a good value proposition for your specialty chemicals

Episode 1: What is a good value proposition for specialty chemicals | 4 MIN WATCH

Episode 2: Top 3 mistakes to avoid when framing the value proposition | 5 MIN WATCH

Episode 3: Tools & Tips to create a strong value proposition | 5 MIN WATCH

Episode 4: How to ensure your products have the right value proposition | 5 MIN WATCH

Best practices to write effective newsletter ads for the chemical industry

Best practices to write effective newsletter ads for the chemical industry

What is a digital newsletter ad? An e-Newsletter is a periodic email sent to a list of subscribers. It aims to share the latest news and promote..
The top 3 inbound channels that every specialty chemical supplier should use

The top 3 inbound channels that every specialty chemical supplier should use

Contrary to traditional outbound marketing that “reaches out” to potential customers, inbound marketing simply aims at “being present” on your..
Digital Transformation: Are you doing the right things?

Digital Transformation: Are you doing the right things?

How to attract new business with inbound marketing in the specialty chemical industry

How to attract new business with inbound marketing in the specialty chemical industry

Episode 1: What is inbound marketing and how does it influence the buyers' journey? | 7 MIN WATCH

Episode 2: Why is inbound marketing key for new business in chemicals? | 4 MIN WATCH

Episode 3: What are the top 3 inbound channels to leverage in the specialty chemical industry? | 13 MIN WATCH

How to make your chemicals R&D pipeline agile and digital

How to make your chemicals R&D pipeline agile and digital

Episode 1: The advantages of the agile and digital stage-gate process | 5 MIN WATCH

Episode 2: How to identify new attractive markets in chemicals with digital | 10 MIN WATCH

Episode 3: How to validate new chemicals prototypes with digital | 7 MIN WATCH

Episode 4: Key takeaways for a successful digital innovation in chemicals | 4 MIN WATCH

How to design a stunning banner that viewers will remember

How to design a stunning banner that viewers will remember

1 - What’s a banner for? Even though banners exist for decades, many marketers still expect the wrong outcome out of a banner campaign.